Automotive
Fiat Color Codes
Fiat's mark is the four letters F I A T, historically in red, now a flat wordmark. The Fiat color codes in Hex, RGB and CMYK can be found below. The company was founded in Turin on 11 July 1899; FIAT stands for Fabbrica Italiana Automobili Torino, and also reads as Latin for let it be done. Its rival across mass-market Europe is Volkswagen.
Primary colors
What are Fiat Primary Colors?
Fiat's primary color is a dark red #941711, used for the wordmark.
Fiat publishes no public hex sheet; the red is measured from the current wordmark.
Fiat Primary
| Hex | #941711 |
|---|---|
| RGB | 148, 23, 17 |
| HSL | hsl(3, 79%, 32%) |
| CMYK | 0%, 84%, 89%, 42%converted · approximate |
| Pantone | PMS 484 Cnearest match · not published by the brand |
Fiat Hex Color Codes
Fiat hex color codes are #941711 for primary.
| Color | Hex |
|---|---|
| Primary | #941711 |
Fiat RGB Color Codes
Fiat RGB color codes are 148, 23, 17 for primary. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Primary | rgb(148, 23, 17) |
Fiat HSL Color Codes
Fiat HSL color codes are 3, 79%, 32% for primary. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Primary | hsl(3, 79%, 32%) |
Fiat CMYK Color Code
Fiat CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Primary | 0%, 84%, 89%, 42% |
Fiat Pantone Color Codes
Fiat Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Primary | PMS 484 C |
Logo
Fiat Logo Colors
Fiat logo colors are red and white in most recent forms, with a run of blue-and-gold badges in between.
Fiat Logo Colors Palette
What the Fiat Logo Colors Mean?
The Fiat logo colors have never settled for long. Early badges used a parchment scroll, then a laurel-wreathed circle, then from 1925 a dark blue oval with gold trim. Red returned in the 1930s and has been the brand's main color on and off since. The current mark drops the badge entirely and sets FIAT in plain letters.
Fiat Logo Color History
Fiat logo color history is unusually busy: scroll, wreath, blue-and-gold, chrome, red, and now flat lettering, with more than a dozen distinct marks over 125 years. Red is the closest thing to a constant.
Fiat Logo Fonts
Fiat logo fonts are a custom sans for the current wordmark, not sold. A plain grotesque such as Helvetica is the everyday substitute.
Fiat Logo JPG
Fiat logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Fiat Logo PNG
Fiat logo in PNG, with a transparent background. Use it over a colored surface.
Fiat Logo WebP
Fiat logo in WebP. Same transparency as the PNG at about a third of the file size.
Fiat Color Code Shades
Fiat color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Fiat paint or trim names.
In code
Using the Fiat palette
CSS custom properties
:root {
--fiat-primary: #941711;
}Contrast against white
| Primary | 8.79:1AA ✓ |
|---|
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.