Automotive
Nissan Color Codes
Nissan's current badge is flat black, from the 2020 redesign; the older Nissan red, hex #C3002F, still shows up as a heritage color. The Nissan color codes in Hex, RGB and CMYK can be found below. The round mark stands for the sun, from Japan as the land of the rising sun. Nissan's long-standing home rival is Toyota.
Primary colors
What are Nissan Primary Colors?
Nissan's primary colors are black #000000, nissan red #C3002F.
Nissan publishes no public hex sheet; black is measured from the 2020 logo, the red from the earlier badges.
Nissan Black
| Hex | #000000 |
|---|---|
| RGB | 0, 0, 0 |
| HSL | hsl(0, 0%, 0%) |
| CMYK | 0%, 0%, 0%, 100%converted · approximate |
| Pantone | PMS 419 Cnearest match · not published by the brand |
Nissan Nissan Red
| Hex | #C3002F |
|---|---|
| RGB | 195, 0, 47 |
| HSL | hsl(346, 100%, 38%) |
| CMYK | 0%, 100%, 76%, 24%converted · approximate |
| Pantone | PMS 1935 Cnearest match · not published by the brand |
Nissan Hex Color Codes
Nissan hex color codes are #000000 for black and #C3002F for nissan red.
| Color | Hex |
|---|---|
| Black | #000000 |
| Nissan Red | #C3002F |
Nissan RGB Color Codes
Nissan RGB color codes are 0, 0, 0 for black and 195, 0, 47 for nissan red. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Black | rgb(0, 0, 0) |
| Nissan Red | rgb(195, 0, 47) |
Nissan HSL Color Codes
Nissan HSL color codes are 0, 0%, 0% for black and 346, 100%, 38% for nissan red. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Black | hsl(0, 0%, 0%) |
| Nissan Red | hsl(346, 100%, 38%) |
Nissan CMYK Color Code
Nissan CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Black | 0%, 0%, 0%, 100% |
| Nissan Red | 0%, 100%, 76%, 24% |
Nissan Pantone Color Codes
Nissan Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Black | PMS 419 C |
| Nissan Red | PMS 1935 C |
Logo
Nissan Logo Colors
Nissan logo colors are black in the current mark, with red as the heritage tone.
Nissan Logo Colors Palette
What the Nissan Logo Colors Mean?
The Nissan logo colors traced back to the sun, at least until 2020. The circle is the sun, from Japan's own imagery and from the name, which comes from Nihon Sangyo, roughly Japan Industries. Early badges set a blue bar across a red sun. The 2020 redraw pulled the color out, thinned the lines and opened gaps so the mark holds up as a small black shape on a screen or lit on a grille.
Nissan Logo Color History
Nissan logo color history has two long chapters. The circle-and-bar ran from the 1930s, disappeared behind wordmarks in the 1980s, then returned in 1988 in chrome and stayed until 2020. Red carried the brand through most of that; it is now a callback.
Nissan Logo Fonts
Nissan logo fonts changed with the 2020 identity, which brought in Nissan Brand, a plain geometric sans held off the market. Gotham or Montserrat sits in the same space.
Nissan Logo JPG
Nissan logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Nissan Logo PNG
Nissan logo in PNG, with a transparent background. Use it over a colored surface.
Nissan Logo WebP
Nissan logo in WebP. Same transparency as the PNG at about a third of the file size.
Nissan Color Code Shades
Nissan color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Nissan paint or trim names.
In code
Using the Nissan palette
CSS custom properties
:root {
--nissan-black: #000000;
--nissan-nissan-red: #C3002F;
}Contrast against white
| Black | 21.00:1AA ✓ |
|---|---|
| Nissan Red | 6.25:1AA ✓ |
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.