Automotive

SEAT Color Codes

SEAT's badge is an angular S, in metallic silver with a red accent. The SEAT color codes in Hex, RGB and CMYK can be found below. Sociedad Española de Automóviles de Turismo was set up in 1950 as Spain's first mass-market car maker; it is now part of the Volkswagen Group. Its group sibling and reference point is Volkswagen.

The SEAT logo, shown for identification. SEAT is a trademark of its owner and this site is not affiliated with it.

Primary colors

What are SEAT Primary Colors?

SEAT's primary color is a near-black #33302E, with a metallic S and a red accent.

SEAT publishes no public hex sheet; these are measured from the badge.

SEAT Primary

Hex	#33302E
RGB	51, 48, 46
HSL	hsl(24, 5%, 19%)
CMYK	0%, 6%, 10%, 80%converted · approximate
Pantone	PMS 426 Cnearest match · not published by the brand

SEAT Hex Color Codes

SEAT hex color codes are #33302E for primary.

Color	Hex
Primary	#33302E

SEAT RGB Color Codes

SEAT RGB color codes are 51, 48, 46 for primary. Reach for RGB when a tool wants channel numbers or a CSS alpha value.

Color	RGB
Primary	rgb(51, 48, 46)

SEAT HSL Color Codes

SEAT HSL color codes are 24, 5%, 19% for primary. Change the third value for a lighter or darker version without moving the hue.

Color	HSL
Primary	hsl(24, 5%, 19%)

SEAT CMYK Color Code

SEAT CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.

Color	CMYK
Primary	0%, 6%, 10%, 80%

SEAT Pantone Color Codes

SEAT Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.

Color	Nearest Pantone
Primary	PMS 426 C

Logo

SEAT Logo Colors

SEAT logo colors are metallic silver and red, on the cut-S mark.

SEAT Logo Colors Palette

What the SEAT Logo Colors Mean?

The SEAT logo colors dress a single letter. The S stands for the company and for Spain, and the diagonal slice through it is meant to read as speed and forward motion. Red carries a Spanish association; the trapezoidal metal facets are a styling choice from the 2017 redraw rather than a symbol.

SEAT Logo Color History

SEAT logo color history moves from an early winged crest through several flat S marks to the faceted metallic version used since 2017. Red has come and gone as an accent; the S itself is the constant.

SEAT Logo Fonts

SEAT logo fonts are a custom sans for the wordmark, not sold. A clean geometric sans is the closest match.

SEAT Logo JPG

SEAT logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.

Download JPG Trademark of its owner, shown for identification.

SEAT Logo PNG

SEAT logo in PNG, with a transparent background. Use it over a colored surface.

Download PNG Trademark of its owner, shown for identification.

SEAT Logo WebP

SEAT logo in WebP. Same transparency as the PNG at about a third of the file size.

Download WEBP Trademark of its owner, shown for identification.

SEAT Color Code Shades

SEAT color code shades step evenly from the primary toward black, for hover states, borders and shadows.

These are interface steps, not SEAT paint or trim names.

In code

Using the SEAT palette

CSS custom properties

:root {
  --seat-primary: #33302E;
}

Contrast against white

Primary	13.10:1AA ✓

Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.