Beverages
Minute Maid Color Codes
Minute Maid works in a lime green, hex #93C01F, with black and an orange accent. The Minute Maid color codes in Hex, RGB and CMYK can be found below. The brand began in 1945 with the first frozen concentrated orange juice, developed for the US Army; Coca-Cola bought it in 1960. Its stablemate is Fanta.
Primary colors
What are Minute Maid Primary Colors?
Minute Maid's primary colors are minute maid green #93C01F, black #000000, orange #F58220.
Minute Maid publishes no open hex sheet; these are measured from the current mark.
Minute Maid Minute Maid Green
| Hex | #93C01F |
|---|---|
| RGB | 147, 192, 31 |
| HSL | hsl(77, 72%, 44%) |
| CMYK | 23%, 0%, 84%, 25%converted · approximate |
| Pantone | PMS 376 Cnearest match · not published by the brand |
Minute Maid Black
| Hex | #000000 |
|---|---|
| RGB | 0, 0, 0 |
| HSL | hsl(0, 0%, 0%) |
| CMYK | 0%, 0%, 0%, 100%converted · approximate |
| Pantone | PMS 419 Cnearest match · not published by the brand |
Minute Maid Orange
| Hex | #F58220 |
|---|---|
| RGB | 245, 130, 32 |
| HSL | hsl(28, 91%, 54%) |
| CMYK | 0%, 47%, 87%, 4%converted · approximate |
| Pantone | PMS 716 Cnearest match · not published by the brand |
Minute Maid Hex Color Codes
Minute Maid hex color codes are #93C01F for minute maid green, #000000 for black and #F58220 for orange.
| Color | Hex |
|---|---|
| Minute Maid Green | #93C01F |
| Black | #000000 |
| Orange | #F58220 |
Minute Maid RGB Color Codes
Minute Maid RGB color codes are 147, 192, 31 for minute maid green, 0, 0, 0 for black and 245, 130, 32 for orange. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Minute Maid Green | rgb(147, 192, 31) |
| Black | rgb(0, 0, 0) |
| Orange | rgb(245, 130, 32) |
Minute Maid HSL Color Codes
Minute Maid HSL color codes are 77, 72%, 44% for minute maid green, 0, 0%, 0% for black and 28, 91%, 54% for orange. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Minute Maid Green | hsl(77, 72%, 44%) |
| Black | hsl(0, 0%, 0%) |
| Orange | hsl(28, 91%, 54%) |
Minute Maid CMYK Color Code
Minute Maid CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Minute Maid Green | 23%, 0%, 84%, 25% |
| Black | 0%, 0%, 0%, 100% |
| Orange | 0%, 47%, 87%, 4% |
Minute Maid Pantone Color Codes
Minute Maid Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Minute Maid Green | PMS 376 C |
| Black | PMS 419 C |
| Orange | PMS 716 C |
Logo
Minute Maid Logo Colors
Minute Maid logo colors are lime green and black, with the smile in green.
Minute Maid Logo Colors Palette
What the Minute Maid Logo Colors Mean?
The Minute Maid logo colors put freshness ahead of any single fruit. A green smile curves under the name, standing for the whole fruit-juice range rather than just orange, and the tone is a bright lime rather than a corporate green. Black keeps the wordmark plain.
Minute Maid Logo Color History
Minute Maid logo color history moves from mid-century red-and-white cans to the green smile identity, with the exact green shifting brighter over time and the smile redrawn a few times.
Minute Maid Logo Fonts
Minute Maid logo fonts are a custom sans, not for sale. A friendly rounded sans is the closest match.
Minute Maid Logo JPG
Minute Maid logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Minute Maid Logo PNG
Minute Maid logo in PNG, with a transparent background. Use it over a colored surface.
Minute Maid Logo WebP
Minute Maid logo in WebP. Same transparency as the PNG at about a third of the file size.
Minute Maid Color Code Shades
Minute Maid color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Minute Maid paint or trim names.
In code
Using the Minute Maid palette
CSS custom properties
:root {
--minute-maid-minute-maid-green: #93C01F;
--minute-maid-black: #000000;
--minute-maid-orange: #F58220;
}Contrast against white
| Minute Maid Green | 2.14:1AA × |
|---|---|
| Black | 21.00:1AA ✓ |
| Orange | 2.59:1AA × |
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.