Beverages
Red Bull Color Codes
Red Bull's mark is two red bulls charging at a yellow sun, hex near #D2003C for the red and #FFD300 for the sun, on a blue and silver can. The Red Bull color codes in Hex, RGB and CMYK can be found below. The recipe and the logo come from the Thai drink Krating Daeng, meaning red gaur; Dietrich Mateschitz built the global brand from Austria in 1987. Its rival is Monster Energy.
Primary colors
What are Red Bull Primary Colors?
Red Bull's primary colors are red #D2003C, yellow #FFD300.
Red Bull publishes brand assets; the CMYK shown is a conversion.
Red Bull Red
| Hex | #D2003C |
|---|---|
| RGB | 210, 0, 60 |
| HSL | hsl(343, 100%, 41%) |
| CMYK | 0%, 100%, 71%, 18%converted · approximate |
| Pantone | PMS 199 Cnearest match · not published by the brand |
Red Bull Yellow
| Hex | #FFD300 |
|---|---|
| RGB | 255, 211, 0 |
| HSL | hsl(50, 100%, 50%) |
| CMYK | 0%, 17%, 100%, 0%converted · approximate |
| Pantone | PMS 116 Cnearest match · not published by the brand |
Red Bull Hex Color Codes
Red Bull hex color codes are #D2003C for red and #FFD300 for yellow.
| Color | Hex |
|---|---|
| Red | #D2003C |
| Yellow | #FFD300 |
Red Bull RGB Color Codes
Red Bull RGB color codes are 210, 0, 60 for red and 255, 211, 0 for yellow. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Red | rgb(210, 0, 60) |
| Yellow | rgb(255, 211, 0) |
Red Bull HSL Color Codes
Red Bull HSL color codes are 343, 100%, 41% for red and 50, 100%, 50% for yellow. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Red | hsl(343, 100%, 41%) |
| Yellow | hsl(50, 100%, 50%) |
Red Bull CMYK Color Code
Red Bull CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Red | 0%, 100%, 71%, 18% |
| Yellow | 0%, 17%, 100%, 0% |
Red Bull Pantone Color Codes
Red Bull Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Red | PMS 199 C |
| Yellow | PMS 116 C |
Logo
Red Bull Logo Colors
Red Bull logo colors are red for the bulls, yellow for the sun, blue and silver for the can.
Red Bull Logo Colors Palette
What the Red Bull Logo Colors Mean?
The Red Bull logo colors were inherited, not designed. Krating Daeng already showed two red bulls in front of a yellow disc, so when Mateschitz licensed the drink he translated the name and kept the picture. The blue-and-silver can behind it was the new part, chosen to look clean and Western next to the bold central mark.
Red Bull Logo Color History
Red Bull logo color history holds the red bulls and yellow sun from the Thai original of the 1970s. The Western can added the blue and silver in 1987, and the whole lockup has barely changed since.
Red Bull Logo Fonts
Red Bull logo fonts are a custom sans for the wordmark, not for sale. A plain bold grotesque is the closest match.
Red Bull Logo JPG
Red Bull logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Red Bull Logo PNG
Red Bull logo in PNG, with a transparent background. Use it over a colored surface.
Red Bull Logo WebP
Red Bull logo in WebP. Same transparency as the PNG at about a third of the file size.
Red Bull Color Code Shades
Red Bull color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Red Bull paint or trim names.
In code
Using the Red Bull palette
CSS custom properties
:root {
--red-bull-red: #D2003C;
--red-bull-yellow: #FFD300;
}Contrast against white
| Red | 5.52:1AA ✓ |
|---|---|
| Yellow | 1.44:1AA × |
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.