E-commerce & Payments

BigCommerce Color Codes

BigCommerce works in a near-black, hex #121118, with white for reversed use. The BigCommerce color codes in Hex, RGB and CMYK can be found below. Eddie Machaalani and Mitchell Harper founded the hosted store platform in Sydney in 2009, later moving the head office to Austin, Texas. Its rival among store platforms is WooCommerce.

The BigCommerce logo, shown for identification. BigCommerce is a trademark of its owner and this site is not affiliated with it.

Primary colors

What are BigCommerce Primary Colors?

BigCommerce's primary colors are ink #121118, white #FFFFFF.

BigCommerce publishes a style guide; the CMYK shown is a conversion.

BigCommerce Ink

Hex	#121118
RGB	18, 17, 24
HSL	hsl(249, 17%, 8%)
CMYK	25%, 29%, 0%, 91%converted · approximate
Pantone	PMS 426 Cnearest match · not published by the brand

BigCommerce White

Hex	#FFFFFF
RGB	255, 255, 255
HSL	hsl(0, 0%, 100%)
CMYK	0%, 0%, 0%, 0%converted · approximate
Pantone	PMS 656 Cnearest match · not published by the brand

BigCommerce Hex Color Codes

BigCommerce hex color codes are #121118 for ink and #FFFFFF for white.

Color	Hex
Ink	#121118
White	#FFFFFF

BigCommerce RGB Color Codes

BigCommerce RGB color codes are 18, 17, 24 for ink and 255, 255, 255 for white. Reach for RGB when a tool wants channel numbers or a CSS alpha value.

Color	RGB
Ink	rgb(18, 17, 24)
White	rgb(255, 255, 255)

BigCommerce HSL Color Codes

BigCommerce HSL color codes are 249, 17%, 8% for ink and 0, 0%, 100% for white. Change the third value for a lighter or darker version without moving the hue.

Color	HSL
Ink	hsl(249, 17%, 8%)
White	hsl(0, 0%, 100%)

BigCommerce CMYK Color Code

BigCommerce CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.

Color	CMYK
Ink	25%, 29%, 0%, 91%
White	0%, 0%, 0%, 0%

BigCommerce Pantone Color Codes

BigCommerce Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.

Color	Nearest Pantone
Ink	PMS 426 C
White	PMS 656 C

Logo

BigCommerce Logo Colors

BigCommerce logo colors are near-black and white, on the abstract mark and the wordmark.

BigCommerce Logo Colors Palette

What the BigCommerce Logo Colors Mean?

The BigCommerce logo colors stay out of the way so the shape can talk. The mark is built from rising bars, a nod to the growth chart every boardroom keeps on the wall, and the company frames it as its promise to move merchants up and to the right. Dark grey keeps it looking like software rather than retail.

BigCommerce Logo Color History

BigCommerce logo color history is short and low-key. The near-black wordmark and the bar mark date from a rebrand that dropped an earlier blue globe device; the palette has held since.

BigCommerce Logo Fonts

BigCommerce logo fonts are a custom sans, not licensed out. A neutral grotesque such as Helvetica is the everyday stand-in.

BigCommerce Logo JPG

BigCommerce logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.

Download JPG Trademark of its owner, shown for identification.

BigCommerce Logo PNG

BigCommerce logo in PNG, with a transparent background. Use it over a colored surface.

Download PNG Trademark of its owner, shown for identification.

BigCommerce Logo WebP

BigCommerce logo in WebP. Same transparency as the PNG at about a third of the file size.

Download WEBP Trademark of its owner, shown for identification.

BigCommerce Color Code Shades

BigCommerce color code shades step evenly from the primary toward black, for hover states, borders and shadows.

These are interface steps, not BigCommerce paint or trim names.

In code

Using the BigCommerce palette

CSS custom properties

:root {
  --bigcommerce-ink: #121118;
  --bigcommerce-white: #FFFFFF;
}

Contrast against white

Ink	18.77:1AA ✓
White	1.00:1AA ×

Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.