E-commerce & Payments

Diners Club Color Codes

Diners Club International uses a deep blue, hex #004C97, on the split-circle DC mark. The Diners Club color codes in Hex, RGB and CMYK can be found below. Frank McNamara started the company in 1950 after a dinner where he had left his wallet at home, and its cards were the first that worked across many restaurants and shops rather than one. It is now owned by Discover.

The Diners Club logo, shown for identification. Diners Club is a trademark of its owner and this site is not affiliated with it.

Primary colors

What are Diners Club Primary Colors?

Diners Club's primary colors are diners club blue #004C97, black #231F20, white #FFFFFF.

Diners Club publishes no open hex sheet; the blue is measured from the current mark.

Diners Club Diners Club Blue

Hex	#004C97
RGB	0, 76, 151
HSL	hsl(210, 100%, 30%)
CMYK	100%, 50%, 0%, 41%converted · approximate
Pantone	PMS 2945 Cnearest match · not published by the brand

Diners Club Black

Hex	#231F20
RGB	35, 31, 32
HSL	hsl(345, 6%, 13%)
CMYK	0%, 11%, 9%, 86%converted · approximate
Pantone	PMS 426 Cnearest match · not published by the brand

Diners Club White

Hex	#FFFFFF
RGB	255, 255, 255
HSL	hsl(0, 0%, 100%)
CMYK	0%, 0%, 0%, 0%converted · approximate
Pantone	PMS 656 Cnearest match · not published by the brand

Diners Club Hex Color Codes

Diners Club hex color codes are #004C97 for diners club blue, #231F20 for black and #FFFFFF for white.

Color	Hex
Diners Club Blue	#004C97
Black	#231F20
White	#FFFFFF

Diners Club RGB Color Codes

Diners Club RGB color codes are 0, 76, 151 for diners club blue, 35, 31, 32 for black and 255, 255, 255 for white. Reach for RGB when a tool wants channel numbers or a CSS alpha value.

Color	RGB
Diners Club Blue	rgb(0, 76, 151)
Black	rgb(35, 31, 32)
White	rgb(255, 255, 255)

Diners Club HSL Color Codes

Diners Club HSL color codes are 210, 100%, 30% for diners club blue, 345, 6%, 13% for black and 0, 0%, 100% for white. Change the third value for a lighter or darker version without moving the hue.

Color	HSL
Diners Club Blue	hsl(210, 100%, 30%)
Black	hsl(345, 6%, 13%)
White	hsl(0, 0%, 100%)

Diners Club CMYK Color Code

Diners Club CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.

Color	CMYK
Diners Club Blue	100%, 50%, 0%, 41%
Black	0%, 11%, 9%, 86%
White	0%, 0%, 0%, 0%

Diners Club Pantone Color Codes

Diners Club Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.

Color	Nearest Pantone
Diners Club Blue	PMS 2945 C
Black	PMS 426 C
White	PMS 656 C

Logo

Diners Club Logo Colors

Diners Club logo colors are blue and white, with black lettering on the wordmark.

Diners Club Logo Colors Palette

What the Diners Club Logo Colors Mean?

The Diners Club logo colors dress a simple monogram. The mark is a D and a C locked into a circle with a bar across the middle, first drawn in 1967 and set in its current form in 1978. Blue was picked for the usual reasons a card brand picks blue, trust and permanence, and the split circle is meant to read as a globe.

Diners Club Logo Color History

Diners Club logo color history keeps blue and white from the 1970s mark onward. Ownership has passed from Citigroup to Discover, but the split-circle and its blue have carried through unchanged.

Diners Club Logo Fonts

Diners Club logo fonts are a custom sans for the wordmark, not for sale. A plain grotesque such as Helvetica covers it.

Diners Club Logo JPG

Diners Club logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.

Download JPG Trademark of its owner, shown for identification.

Diners Club Logo PNG

Diners Club logo in PNG, with a transparent background. Use it over a colored surface.

Download PNG Trademark of its owner, shown for identification.

Diners Club Logo WebP

Diners Club logo in WebP. Same transparency as the PNG at about a third of the file size.

Download WEBP Trademark of its owner, shown for identification.

Diners Club Color Code Shades

Diners Club color code shades step evenly from the primary toward black, for hover states, borders and shadows.

These are interface steps, not Diners Club paint or trim names.

In code

Using the Diners Club palette

CSS custom properties

:root {
  --diners-club-diners-club-blue: #004C97;
  --diners-club-black: #231F20;
  --diners-club-white: #FFFFFF;
}

Contrast against white

Diners Club Blue	8.47:1AA ✓
Black	16.30:1AA ✓
White	1.00:1AA ×

Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.