Industrial & Conglomerates
General Electric Color Codes
General Electric works in one blue, hex #3B73B9, on white. The General Electric color codes in Hex, RGB and CMYK can be found below. The company was formed in 1892 when Edison General Electric merged with Thomson-Houston, and it ran as a sprawling conglomerate until 2024, when it split into three listed businesses covering aerospace, energy and healthcare. Its nearest peer on this site is 3M.
Primary colors
What are General Electric Primary Colors?
General Electric's primary color is #3B73B9. Every value on this page is derived from it.
GE publishes brand guidelines; the values shown match its stated blue.
General Electric Blue
| Hex | #3B73B9 |
|---|---|
| RGB | 59, 115, 185 |
| HSL | hsl(213, 52%, 48%) |
| CMYK | 68%, 38%, 0%, 27%converted · approximate |
| Pantone | PMS 285 Cnearest match · not published by the brand |
General Electric Hex Color Codes
General Electric hex color codes are #3B73B9 for blue.
| Color | Hex |
|---|---|
| Blue | #3B73B9 |
General Electric RGB Color Codes
General Electric RGB color codes are 59, 115, 185 for blue. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Blue | rgb(59, 115, 185) |
General Electric HSL Color Codes
General Electric HSL color codes are 213, 52%, 48% for blue. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Blue | hsl(213, 52%, 48%) |
General Electric CMYK Color Code
General Electric CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Blue | 68%, 38%, 0%, 27% |
General Electric Pantone Color Codes
General Electric Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Blue | PMS 285 C |
Logo
General Electric Logo Colors
General Electric logo colors are a single mid-blue for the monogram, on white.
General Electric Logo Colors Palette
What the General Electric Logo Colors Mean?
The General Electric logo color carries a monogram that has run since about 1900, a script G and E locked inside a circle that staff nicknamed the meatball. The blue was formalized later as a calm, engineering-grade tone, cool rather than corporate-bright, and it is the only color the mark is allowed to take.
General Electric Logo Color History
General Electric logo color history is one of the longest on this site. The circled monogram dates to 1900, was tidied by Wolff Olins in 1986, and the blue has drifted only slightly across those decades. The 2024 breakup kept the mark for GE Aerospace and gave the other two businesses new identities.
General Electric Logo Fonts
General Electric logo fonts are hand-drawn inside the monogram, not type. GE Inspira, the custom sans commissioned in 2004, handles everything set around it.
General Electric Logo JPG
General Electric logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
General Electric Logo PNG
General Electric logo in PNG, with a transparent background. Use it over a colored surface.
General Electric Logo WebP
General Electric logo in WebP. Same transparency as the PNG at about a third of the file size.
General Electric Color Code Shades
General Electric color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not General Electric paint or trim names.
In code
Using the General Electric palette
CSS custom properties
:root {
--general-electric-blue: #3B73B9;
}Contrast against white
| Blue | 4.84:1AA ✓ |
|---|
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.