Software & SaaS
Datadog Color Codes
Datadog's color is violet #632CA6. The Datadog color codes in Hex, RGB and CMYK can be found below. Olivier Pomel and Alexis Le-Quoc incorporated the company in June 2010, and the name is a joke about a former employer, where production servers were named after dogs. One Oracle database there was called datadog 17, it doubled in size every year, and nobody wanted to operate it.
Primary colors
What are Datadog Primary Colors?
Datadog's primary color is violet #632CA6, a dark purple that sits away from the blues most monitoring tools use.
Datadog publishes no public CMYK or Pantone sheet, so both are shown below as conversions and nearest matches.
Datadog Violet
| Hex | #632CA6 |
|---|---|
| RGB | 99, 44, 166 |
| HSL | hsl(267, 58%, 41%) |
| CMYK | 40%, 73%, 0%, 35%converted · approximate |
| Pantone | PMS 266 Cnearest match · not published by the brand |
Datadog Hex Color Codes
Datadog hex color codes are #632CA6 for violet.
| Color | Hex |
|---|---|
| Violet | #632CA6 |
Datadog RGB Color Codes
Datadog RGB color codes are 99, 44, 166 for violet. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Violet | rgb(99, 44, 166) |
Datadog HSL Color Codes
Datadog HSL color codes are 267, 58%, 41% for violet. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Violet | hsl(267, 58%, 41%) |
Datadog CMYK Color Code
Datadog CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Violet | 40%, 73%, 0%, 35% |
Datadog Pantone Color Codes
Datadog Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Violet | PMS 266 C |
Logo
Datadog Logo Colors
Datadog logo colors are a single violet, carrying both the dog and the wordmark.
Datadog Logo Colors Palette
What the Datadog Logo Colors Mean?
The Datadog logo colors are the opposite of what its category does. Monitoring and observability tools default to blue or to the red-amber-green of an alert, and a flat violet reads as neither, which is most of why the mark is recognizable in a dashboard full of competitors. The dog is a real mascot with a name, Bits, drawn as a puppy carrying a bone. Violet is dark enough to hold white text, which matters because the mark spends its life on a dark dashboard.
Datadog Logo JPG
Datadog logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Datadog Logo PNG
Datadog logo in PNG, with a transparent background. Use it over a colored surface.
Datadog Logo WebP
Datadog logo in WebP. Same transparency as the PNG at about a third of the file size.
Datadog Color Code Shades
Datadog color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Datadog paint or trim names.
In code
Using the Datadog palette
CSS custom properties
:root {
--datadog-violet: #632CA6;
}Contrast against white
| Violet | 8.60:1AA ✓ |
|---|
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.