Software & SaaS
Dropbox Color Codes
Dropbox's colors are blue #0061FF and black #000000. The Dropbox color codes in Hex, RGB and CMYK can be found below. Drew Houston and Arash Ferdowsi founded it at MIT in May 2007, incorporated as Evenflow, after Houston kept forgetting his USB drive. The name changed to Dropbox in October 2009.
Primary colors
What are Dropbox Primary Colors?
Dropbox's primary color is blue #0061FF, with black on the wordmark.
Dropbox publishes no public CMYK or Pantone sheet, so both are shown below as conversions and nearest matches.
Dropbox Blue
| Hex | #0061FF |
|---|---|
| RGB | 0, 97, 255 |
| HSL | hsl(217, 100%, 50%) |
| CMYK | 100%, 62%, 0%, 0%converted · approximate |
| Pantone | PMS 2728 Cnearest match · not published by the brand |
Dropbox Black
| Hex | #000000 |
|---|---|
| RGB | 0, 0, 0 |
| HSL | hsl(0, 0%, 0%) |
| CMYK | 0%, 0%, 0%, 100%converted · approximate |
| Pantone | PMS 419 Cnearest match · not published by the brand |
Dropbox Hex Color Codes
Dropbox hex color codes are #0061FF for blue and #000000 for black.
| Color | Hex |
|---|---|
| Blue | #0061FF |
| Black | #000000 |
Dropbox RGB Color Codes
Dropbox RGB color codes are 0, 97, 255 for blue and 0, 0, 0 for black. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Blue | rgb(0, 97, 255) |
| Black | rgb(0, 0, 0) |
Dropbox HSL Color Codes
Dropbox HSL color codes are 217, 100%, 50% for blue and 0, 0%, 0% for black. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Blue | hsl(217, 100%, 50%) |
| Black | hsl(0, 0%, 0%) |
Dropbox CMYK Color Code
Dropbox CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Blue | 100%, 62%, 0%, 0% |
| Black | 0%, 0%, 0%, 100% |
Dropbox Pantone Color Codes
Dropbox Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Blue | PMS 2728 C |
| Black | PMS 419 C |
Logo
Dropbox Logo Colors
Dropbox logo colors are one blue on the box and black on the letters.
Dropbox Logo Colors Palette
What the Dropbox Logo Colors Mean?
The Dropbox logo colors are much louder than they used to be, and the change was the point. The mark is an open box drawn from four parallelograms, and it spent years in a soft sky blue that read as calm and slightly forgettable. The 2017 identity replaced that with #0061FF, a blue bright enough to be uncomfortable, alongside a palette of clashing accent colors. A file-sync company had become invisible, and the fix was to stop being polite. Sampling from an older asset gets you #79C3EC, which is the version they moved away from.
Dropbox Logo Color History
Dropbox logo color history splits at the 2017 rebrand. Before it the box was a light #79C3EC and the whole identity was built to disappear into the desktop. After it the blue is #0061FF and the box is drawn as flat planes rather than a shaded object.
Dropbox Logo JPG
Dropbox logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Dropbox Logo PNG
Dropbox logo in PNG, with a transparent background. Use it over a colored surface.
Dropbox Logo WebP
Dropbox logo in WebP. Same transparency as the PNG at about a third of the file size.
Dropbox Color Code Shades
Dropbox color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Dropbox paint or trim names.
In code
Using the Dropbox palette
CSS custom properties
:root {
--dropbox-blue: #0061FF;
--dropbox-black: #000000;
}Contrast against white
| Blue | 5.06:1AA ✓ |
|---|---|
| Black | 21.00:1AA ✓ |
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.