Software & SaaS
Jira Color Codes
Jira's colors are blue #2684FF on the mark and navy #253858 on the wordmark. The Jira color codes in Hex, RGB and CMYK can be found below. Atlassian built it as a bug tracker because the founders were unhappy with what they had to use, and the name is a joke: it comes from Gojira, the Japanese name for Godzilla, after the Bugzilla tool it replaced.
Primary colors
What are Jira Primary Colors?
Jira's primary color is blue #2684FF, with navy #253858 doing the typography.
Jira publishes no public CMYK or Pantone sheet, so both are shown below as conversions and nearest matches.
Jira Blue
| Hex | #2684FF |
|---|---|
| RGB | 38, 132, 255 |
| HSL | hsl(214, 100%, 57%) |
| CMYK | 85%, 48%, 0%, 0%converted · approximate |
| Pantone | PMS 2935 Cnearest match · not published by the brand |
Jira Navy
| Hex | #253858 |
|---|---|
| RGB | 37, 56, 88 |
| HSL | hsl(218, 41%, 25%) |
| CMYK | 58%, 36%, 0%, 65%converted · approximate |
| Pantone | PMS 533 Cnearest match · not published by the brand |
Jira Hex Color Codes
Jira hex color codes are #2684FF for blue and #253858 for navy.
| Color | Hex |
|---|---|
| Blue | #2684FF |
| Navy | #253858 |
Jira RGB Color Codes
Jira RGB color codes are 38, 132, 255 for blue and 37, 56, 88 for navy. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Blue | rgb(38, 132, 255) |
| Navy | rgb(37, 56, 88) |
Jira HSL Color Codes
Jira HSL color codes are 214, 100%, 57% for blue and 218, 41%, 25% for navy. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Blue | hsl(214, 100%, 57%) |
| Navy | hsl(218, 41%, 25%) |
Jira CMYK Color Code
Jira CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Blue | 85%, 48%, 0%, 0% |
| Navy | 58%, 36%, 0%, 65% |
Jira Pantone Color Codes
Jira Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Blue | PMS 2935 C |
| Navy | PMS 533 C |
Logo
Jira Logo Colors
Jira logo colors are one blue on the mark and one navy on the letters.
Jira Logo Colors Palette
What the Jira Logo Colors Mean?
The Jira logo colors split the work between symbol and word. Blue holds the mark, a shape built from two arrows meeting at a point, and the navy is reserved for the wordmark so the two never compete at small sizes. Navy rather than black is the Atlassian house decision: it keeps the whole product family reading as one company. The blue on its own fails contrast as body text on white, which is why Atlassian's own interface sets copy in the navy.
Jira Logo JPG
Jira logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Jira Logo PNG
Jira logo in PNG, with a transparent background. Use it over a colored surface.
Jira Logo WebP
Jira logo in WebP. Same transparency as the PNG at about a third of the file size.
Jira Color Code Shades
Jira color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Jira paint or trim names.
In code
Using the Jira palette
CSS custom properties
:root {
--jira-blue: #2684FF;
--jira-navy: #253858;
}Contrast against white
| Blue | 3.60:1AA × |
|---|---|
| Navy | 11.76:1AA ✓ |
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.