Software & SaaS
Snowflake Color Codes
Snowflake's color is blue #29B5E8. The Snowflake color codes in Hex, RGB and CMYK can be found below. Benoit Dageville, Thierry Cruanes and Marcin Zukowski founded it in San Mateo on 23 July 2012; the first two had been data architects at Oracle. It raised $3.4 billion in September 2020, one of the largest software IPOs ever.
Primary colors
What are Snowflake Primary Colors?
Snowflake's primary color is blue #29B5E8, a light ice blue rather than a corporate navy.
Snowflake publishes no public CMYK or Pantone sheet, so both are shown below as conversions and nearest matches.
Snowflake Blue
| Hex | #29B5E8 |
|---|---|
| RGB | 41, 181, 232 |
| HSL | hsl(196, 81%, 54%) |
| CMYK | 82%, 22%, 0%, 9%converted · approximate |
| Pantone | PMS 298 Cnearest match · not published by the brand |
Snowflake Hex Color Codes
Snowflake hex color codes are #29B5E8 for blue.
| Color | Hex |
|---|---|
| Blue | #29B5E8 |
Snowflake RGB Color Codes
Snowflake RGB color codes are 41, 181, 232 for blue. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Blue | rgb(41, 181, 232) |
Snowflake HSL Color Codes
Snowflake HSL color codes are 196, 81%, 54% for blue. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Blue | hsl(196, 81%, 54%) |
Snowflake CMYK Color Code
Snowflake CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Blue | 82%, 22%, 0%, 9% |
Snowflake Pantone Color Codes
Snowflake Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Blue | PMS 298 C |
Logo
Snowflake Logo Colors
Snowflake logo colors are one light blue, on a mark built from crossed strokes.
Snowflake Logo Colors Palette
What the Snowflake Logo Colors Mean?
The Snowflake logo colors follow the name literally, and that is the whole idea. The mark is a snowflake drawn as three crossing strokes rather than the six-armed crystal a child would draw, which keeps it legible small. Ice blue is the obvious color for it and the company took the obvious color. The cost is contrast: at 2.1:1 on white it cannot carry text at any size, so every Snowflake page sets its copy in a dark neutral and keeps the blue for the mark.
Snowflake Logo JPG
Snowflake logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Snowflake Logo PNG
Snowflake logo in PNG, with a transparent background. Use it over a colored surface.
Snowflake Logo WebP
Snowflake logo in WebP. Same transparency as the PNG at about a third of the file size.
Snowflake Color Code Shades
Snowflake color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Snowflake paint or trim names.
In code
Using the Snowflake palette
CSS custom properties
:root {
--snowflake-blue: #29B5E8;
}Contrast against white
| Blue | 2.37:1AA × |
|---|
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.