Software & SaaS
Wix Color Codes
Wix's color is blue #0C6EFC. The Wix color codes in Hex, RGB and CMYK can be found below. Avishai Abrahami, Nadav Abrahami and Giora Kaplan founded it in Tel Aviv in 2006. Its blue is within a few points of Webflow's #146EF5, which makes the two of them the closest pair of competing colors in this category.
Primary colors
What are Wix Primary Colors?
Wix's primary color is blue #0C6EFC, a bright mid blue that reads slightly cooler than Webflow's.
Wix publishes no public CMYK or Pantone sheet, so both are shown below as conversions and nearest matches.
Wix Blue
| Hex | #0C6EFC |
|---|---|
| RGB | 12, 110, 252 |
| HSL | hsl(216, 98%, 52%) |
| CMYK | 95%, 56%, 0%, 1%converted · approximate |
| Pantone | PMS 2728 Cnearest match · not published by the brand |
Wix Hex Color Codes
Wix hex color codes are #0C6EFC for blue.
| Color | Hex |
|---|---|
| Blue | #0C6EFC |
Wix RGB Color Codes
Wix RGB color codes are 12, 110, 252 for blue. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Blue | rgb(12, 110, 252) |
Wix HSL Color Codes
Wix HSL color codes are 216, 98%, 52% for blue. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Blue | hsl(216, 98%, 52%) |
Wix CMYK Color Code
Wix CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Blue | 95%, 56%, 0%, 1% |
Wix Pantone Color Codes
Wix Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Blue | PMS 2728 C |
Logo
Wix Logo Colors
Wix logo colors are one blue, on a lowercase wordmark with a dotted i.
Wix Logo Colors Palette
What the Wix Logo Colors Mean?
The Wix logo colors carry a wordmark rather than a symbol, and the only piece of drawing in it is the pair of dots over the i, which read as eyes and give the mark a face. Blue is the default for a website builder selling to people who are not designers, because it signals safe and technical at once. The interesting comparison is Squarespace: same market, and it removed color entirely rather than pick one.
Wix Logo JPG
Wix logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Wix Logo PNG
Wix logo in PNG, with a transparent background. Use it over a colored surface.
Wix Logo WebP
Wix logo in WebP. Same transparency as the PNG at about a third of the file size.
Wix Color Code Shades
Wix color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Wix paint or trim names.
In code
Using the Wix palette
CSS custom properties
:root {
--wix-blue: #0C6EFC;
}Contrast against white
| Blue | 4.51:1AA ✓ |
|---|
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.