Software & SaaS
Zoom Color Codes
Zoom's color is blue #0B5CFF. The Zoom color codes in Hex, RGB and CMYK can be found below. Eric Yuan left Cisco Webex in April 2011 with about 40 engineers and called the company Saasbee. It became Zoom in May 2012, named after a children's book called Zoom City.
Primary colors
What are Zoom Primary Colors?
Zoom's primary color is blue #0B5CFF, a strong true blue with a trace of violet.
Zoom publishes its logo and color through its brand site, so the hex here is a published value rather than a sample.
Zoom Blue
| Hex | #0B5CFF |
|---|---|
| RGB | 11, 92, 255 |
| HSL | hsl(220, 100%, 52%) |
| CMYK | 96%, 64%, 0%, 0%converted · approximate |
| Pantone | PMS 2736 Cnearest match · not published by the brand |
Zoom Hex Color Codes
Zoom hex color codes are #0B5CFF for blue.
| Color | Hex |
|---|---|
| Blue | #0B5CFF |
Zoom RGB Color Codes
Zoom RGB color codes are 11, 92, 255 for blue. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Blue | rgb(11, 92, 255) |
Zoom HSL Color Codes
Zoom HSL color codes are 220, 100%, 52% for blue. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Blue | hsl(220, 100%, 52%) |
Zoom CMYK Color Code
Zoom CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Blue | 96%, 64%, 0%, 0% |
Zoom Pantone Color Codes
Zoom Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Blue | PMS 2736 C |
Logo
Zoom Logo Colors
Zoom logo colors are a single blue, on a wordmark with a video-camera shape inside the o.
Zoom Logo Colors Palette
What the Zoom Logo Colors Mean?
The Zoom logo colors do one job and the wordmark does the rest. The second o holds a small camera lens, so the mark says what the product is without a separate symbol, and a single blue keeps it readable at the size it usually appears: a button on a calendar invite. Blue rather than anything warmer is the conventional choice for a tool people are required to use at work, and Zoom made the conventional choice. Note the value before matching: #2D8CFF is the older, lighter Zoom blue and still circulates widely.
Zoom Logo Color History
Zoom logo color history is short, and the important part is recent. The blue moved from the lighter #2D8CFF to the current #0B5CFF, which is darker and holds white text far better. In November 2024 the company dropped Video from its legal name and became Zoom Communications.
Zoom Logo JPG
Zoom logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Zoom Logo PNG
Zoom logo in PNG, with a transparent background. Use it over a colored surface.
Zoom Logo WebP
Zoom logo in WebP. Same transparency as the PNG at about a third of the file size.
Zoom Color Code Shades
Zoom color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Zoom paint or trim names.
In code
Using the Zoom palette
CSS custom properties
:root {
--zoom-blue: #0B5CFF;
}Contrast against white
| Blue | 5.26:1AA ✓ |
|---|
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.