Travel & Airlines
Booking.com Color Codes
Booking.com works in a blue, hex #273B7D, with a lighter blue, hex #499FDD. The Booking.com color codes in Hex, RGB and CMYK can be found below. Geert-Jan Bruinsma started it in Amsterdam in 1996 as Bookings.nl; a 2005 merger with Priceline's Active Hotels turned it into the core of what is now Booking Holdings. Its nearest peer on this site is Expedia.
Primary colors
What are Booking.com Primary Colors?
Booking.com's primary colors are blue #273B7D, light blue #499FDD.
Booking.com publishes brand guidelines; the values shown are measured from the mark.
Booking.com Blue
| Hex | #273B7D |
|---|---|
| RGB | 39, 59, 125 |
| HSL | hsl(226, 52%, 32%) |
| CMYK | 69%, 53%, 0%, 51%converted · approximate |
| Pantone | PMS 294 Cnearest match · not published by the brand |
Booking.com Light Blue
| Hex | #499FDD |
|---|---|
| RGB | 73, 159, 221 |
| HSL | hsl(205, 69%, 58%) |
| CMYK | 67%, 28%, 0%, 13%converted · approximate |
| Pantone | PMS 299 Cnearest match · not published by the brand |
Booking.com Hex Color Codes
Booking.com hex color codes are #273B7D for blue and #499FDD for light blue.
| Color | Hex |
|---|---|
| Blue | #273B7D |
| Light Blue | #499FDD |
Booking.com RGB Color Codes
Booking.com RGB color codes are 39, 59, 125 for blue and 73, 159, 221 for light blue. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Blue | rgb(39, 59, 125) |
| Light Blue | rgb(73, 159, 221) |
Booking.com HSL Color Codes
Booking.com HSL color codes are 226, 52%, 32% for blue and 205, 69%, 58% for light blue. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Blue | hsl(226, 52%, 32%) |
| Light Blue | hsl(205, 69%, 58%) |
Booking.com CMYK Color Code
Booking.com CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Blue | 69%, 53%, 0%, 51% |
| Light Blue | 67%, 28%, 0%, 13% |
Booking.com Pantone Color Codes
Booking.com Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Blue | PMS 294 C |
| Light Blue | PMS 299 C |
Logo
Booking.com Logo Colors
Booking.com logo colors are a deep blue wordmark, sometimes with a lighter blue accent.
Booking.com Logo Colors Palette
What the Booking.com Logo Colors Mean?
The Booking.com logo color is a single navy-leaning blue, chosen to feel trustworthy for a site where people hand over card details and travel dates. It is not a memorable blue, and that seems intentional: the product is a utility, and the mark stays out of the way of the listings.
Booking.com Logo Color History
Booking.com logo color history is close to flat. The blue wordmark has carried the brand since the Priceline era, with the changes limited to weight, the dot in the name and the exact blue.
Booking.com Logo Fonts
Booking.com logo fonts are a custom sans called Booking Sans, plain and highly legible at small sizes. A neo-grotesque like Helvetica is the closest match.
Booking.com Logo JPG
Booking.com logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Booking.com Logo PNG
Booking.com logo in PNG, with a transparent background. Use it over a colored surface.
Booking.com Logo WebP
Booking.com logo in WebP. Same transparency as the PNG at about a third of the file size.
Booking.com Color Code Shades
Booking.com color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Booking.com paint or trim names.
In code
Using the Booking.com palette
CSS custom properties
:root {
--booking-com-blue: #273B7D;
--booking-com-light-blue: #499FDD;
}Contrast against white
| Blue | 10.46:1AA ✓ |
|---|---|
| Light Blue | 2.88:1AA × |
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.