Video Games

Activision Color Codes

Activision works in black, hex #000000, on white. The Activision color codes in Hex, RGB and CMYK can be found below. Four Atari designers started it in 1979, annoyed that Atari would not credit the people who made its games; it was the first company to make games for a console it did not build. Microsoft bought it, by then merged with Blizzard, in 2023. Its nearest peer on this site is Blizzard Entertainment.

The Activision logo, shown for identification. Activision is a trademark of its owner and this site is not affiliated with it.

Primary colors

What are Activision Primary Colors?

Activision's primary color is #000000. Every value on this page is derived from it.

Activision runs a black-and-white identity; the values shown are black and white.

Activision Primary

Hex	#000000
RGB	0, 0, 0
HSL	hsl(0, 0%, 0%)
CMYK	0%, 0%, 0%, 100%converted · approximate
Pantone	PMS 419 Cnearest match · not published by the brand

Activision Hex Color Codes

Activision hex color codes are #000000 for primary.

Color	Hex
Primary	#000000

Activision RGB Color Codes

Activision RGB color codes are 0, 0, 0 for primary. Reach for RGB when a tool wants channel numbers or a CSS alpha value.

Color	RGB
Primary	rgb(0, 0, 0)

Activision HSL Color Codes

Activision HSL color codes are 0, 0%, 0% for primary. Change the third value for a lighter or darker version without moving the hue.

Color	HSL
Primary	hsl(0, 0%, 0%)

Activision CMYK Color Code

Activision CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.

Color	CMYK
Primary	0%, 0%, 0%, 100%

Activision Pantone Color Codes

Activision Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.

Color	Nearest Pantone
Primary	PMS 419 C

Logo

Activision Logo Colors

Activision logo colors are black on white, the A drawn with an eye at its center.

Activision Logo Colors Palette

What the Activision Logo Colors Mean?

The Activision A is black because the mark has to open dozens of games a year across every genre, and a color would tie it to a tone none of them share. The eye inside the letter, added in the 2000s, is meant to read as a watching, curious presence; the rest is left plain.

Activision Logo Color History

Activision logo color history ran through a rainbow-striped 1980s wordmark and a chrome 1990s version before the flat black A with the eye settled in around 2010.

Activision Logo Fonts

Activision logo fonts are a custom bold sans, wide and geometric. A face like Eurostile Bold Extended is the closest match.

Activision Logo JPG

Activision logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.

Download JPG Trademark of its owner, shown for identification.

Activision Logo PNG

Activision logo in PNG, with a transparent background. Use it over a colored surface.

Download PNG Trademark of its owner, shown for identification.

Activision Logo WebP

Activision logo in WebP. Same transparency as the PNG at about a third of the file size.

Download WEBP Trademark of its owner, shown for identification.

Activision Color Code Shades

Activision color code shades step evenly from the primary toward black, for hover states, borders and shadows.

These are interface steps, not Activision paint or trim names.

In code

Using the Activision palette

CSS custom properties

:root {
  --activision-primary: #000000;
}

Contrast against white

Primary	21.00:1AA ✓

Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.