Automotive
Dacia Color Codes
Dacia's badge is a linked D and C forming a flat emblem, set in a single deep khaki green. The Dacia color codes in Hex, RGB and CMYK can be found below. The Romanian company has been owned by Renault since 1999; the 2021 rebrand introduced the new emblem and the earthy green. Its parent and reference point is Renault.
Primary colors
What are Dacia Primary Colors?
Dacia's primary color is a khaki green #646B52, from the 2022 rebrand.
Dacia's palette is from the 2021 to 2022 rebrand; the CMYK shown is a conversion.
Dacia Dacia Green
| Hex | #646B52 |
|---|---|
| RGB | 100, 107, 82 |
| HSL | hsl(77, 13%, 37%) |
| CMYK | 7%, 0%, 23%, 58%converted · approximate |
| Pantone | PMS 5615 Cnearest match · not published by the brand |
Dacia White
| Hex | #FFFFFF |
|---|---|
| RGB | 255, 255, 255 |
| HSL | hsl(0, 0%, 100%) |
| CMYK | 0%, 0%, 0%, 0%converted · approximate |
| Pantone | PMS 656 Cnearest match · not published by the brand |
Dacia Hex Color Codes
Dacia hex color codes are #646B52 for dacia green and #FFFFFF for white.
| Color | Hex |
|---|---|
| Dacia Green | #646B52 |
| White | #FFFFFF |
Dacia RGB Color Codes
Dacia RGB color codes are 100, 107, 82 for dacia green and 255, 255, 255 for white. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Dacia Green | rgb(100, 107, 82) |
| White | rgb(255, 255, 255) |
Dacia HSL Color Codes
Dacia HSL color codes are 77, 13%, 37% for dacia green and 0, 0%, 100% for white. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Dacia Green | hsl(77, 13%, 37%) |
| White | hsl(0, 0%, 100%) |
Dacia CMYK Color Code
Dacia CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Dacia Green | 7%, 0%, 23%, 58% |
| White | 0%, 0%, 0%, 0% |
Dacia Pantone Color Codes
Dacia Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Dacia Green | PMS 5615 C |
| White | PMS 656 C |
Logo
Dacia Logo Colors
Dacia logo colors are one green and the white it knocks out of the linked emblem, both from the 2022 rebrand.
Dacia Logo Colors Palette
What the Dacia Logo Colors Mean?
The Dacia logo colors are a deliberate signal. The 2021 emblem, a D and C drawn as one continuous linked shape, was meant to look sturdy and unfussy, matching a brand that sells value. The khaki green that came with it in 2022 is pitched as outdoorsy and practical rather than premium, in step with Dacia's rugged, low-cost positioning. White shows only where the green shape is cut away.
Dacia Logo Color History
Dacia logo color history is short. Older badges used blue and chrome under Renault; the current linked emblem and its khaki green date only from 2021 to 2022 and are the brand's first identity of its own.
Dacia Logo Fonts
Dacia logo fonts are a custom sans in thick, plain capitals, drawn for the 2021 identity and not sold. A sturdy geometric sans is the nearest match.
Dacia Logo JPG
Dacia logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Dacia Logo PNG
Dacia logo in PNG, with a transparent background. Use it over a colored surface.
Dacia Logo WebP
Dacia logo in WebP. Same transparency as the PNG at about a third of the file size.
Dacia Color Code Shades
Dacia color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Dacia paint or trim names.
In code
Using the Dacia palette
CSS custom properties
:root {
--dacia-dacia-green: #646B52;
--dacia-white: #FFFFFF;
}Contrast against white
| Dacia Green | 5.58:1AA ✓ |
|---|---|
| White | 1.00:1AA × |
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.