Automotive
Kia Color Codes
Kia's identity pairs a near-black it calls Midnight Black, hex #05141F, with a signature red. The Kia color codes in Hex, RGB and CMYK can be found below. The 2021 logo joins K, I and A into one unbroken line. The name reads roughly as rising out of Asia into the world. Kia's nearest rival is its own group partner, Hyundai.
Primary colors
What are Kia Primary Colors?
Kia's primary colors are midnight black #05141F, signature red #BB162B.
Kia publishes no public hex sheet; these are measured from the 2021 identity.
Kia Midnight Black
| Hex | #05141F |
|---|---|
| RGB | 5, 20, 31 |
| HSL | hsl(205, 72%, 7%) |
| CMYK | 84%, 35%, 0%, 88%converted · approximate |
| Pantone | PMS 5395 Cnearest match · not published by the brand |
Kia Signature Red
| Hex | #BB162B |
|---|---|
| RGB | 187, 22, 43 |
| HSL | hsl(352, 79%, 41%) |
| CMYK | 0%, 88%, 77%, 27%converted · approximate |
| Pantone | PMS 200 Cnearest match · not published by the brand |
Kia Hex Color Codes
Kia hex color codes are #05141F for midnight black and #BB162B for signature red.
| Color | Hex |
|---|---|
| Midnight Black | #05141F |
| Signature Red | #BB162B |
Kia RGB Color Codes
Kia RGB color codes are 5, 20, 31 for midnight black and 187, 22, 43 for signature red. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Midnight Black | rgb(5, 20, 31) |
| Signature Red | rgb(187, 22, 43) |
Kia HSL Color Codes
Kia HSL color codes are 205, 72%, 7% for midnight black and 352, 79%, 41% for signature red. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Midnight Black | hsl(205, 72%, 7%) |
| Signature Red | hsl(352, 79%, 41%) |
Kia CMYK Color Code
Kia CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Midnight Black | 84%, 35%, 0%, 88% |
| Signature Red | 0%, 88%, 77%, 27% |
Kia Pantone Color Codes
Kia Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Midnight Black | PMS 5395 C |
| Signature Red | PMS 200 C |
Logo
Kia Logo Colors
Kia logo colors are black for the wordmark, with red as the accent.
Kia Logo Colors Palette
What the Kia Logo Colors Mean?
The Kia logo colors represent passion and a premium feel, red then black. The 2021 mark is a single stroke that never lifts: the K runs into the I and the I into the A. Kia calls it a rhythmical signature, meant to look handwritten. The word splits into two Korean syllables, roughly rise and Asia.
Kia Logo Color History
Kia logo color history is mostly the old oval, used with the name inside for twenty-five years and brightened once in 2012. The 2021 redesign threw that out for the joined-up signature, first shown on a concept car, which set off a run of searches for KN Car from people misreading the letters. Black and red carried over.
Kia Logo Fonts
Kia logo fonts arrived in 2021 as Kia Signature, a humanist sans kept out of public release. Poppins or a light Futura is the closest you can get.
Kia Logo JPG
Kia logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Kia Logo PNG
Kia logo in PNG, with a transparent background. Use it over a colored surface.
Kia Logo WebP
Kia logo in WebP. Same transparency as the PNG at about a third of the file size.
Kia Color Code Shades
Kia color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Kia paint or trim names.
In code
Using the Kia palette
CSS custom properties
:root {
--kia-midnight-black: #05141F;
--kia-signature-red: #BB162B;
}Contrast against white
| Midnight Black | 18.65:1AA ✓ |
|---|---|
| Signature Red | 6.44:1AA ✓ |
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.