Automotive
Ford Color Codes
Ford's color is a deep blue, hex #003478, carried by the oval that has framed the name since 1927. The Ford color codes in Hex, RGB and CMYK can be found below. Henry Ford started the company at Dearborn, Michigan, in 1903, and the script inside the oval copies an early engineer's handwriting, not Henry Ford's. Ford's home-market rival for a century has been Chevrolet.
Primary colors
What are Ford Primary Colors?
Ford's primary colors are blue #003478, white #FFFFFF.
Ford publishes the blue on its brand pages; the CMYK shown is a conversion.
Ford Blue
| Hex | #003478 |
|---|---|
| RGB | 0, 52, 120 |
| HSL | hsl(214, 100%, 24%) |
| CMYK | 100%, 57%, 0%, 53%converted · approximate |
| Pantone | PMS 294 Cnearest match · not published by the brand |
Ford White
| Hex | #FFFFFF |
|---|---|
| RGB | 255, 255, 255 |
| HSL | hsl(0, 0%, 100%) |
| CMYK | 0%, 0%, 0%, 0%converted · approximate |
| Pantone | PMS 656 Cnearest match · not published by the brand |
Ford Hex Color Codes
Ford hex color codes are #003478 for blue and #FFFFFF for white.
| Color | Hex |
|---|---|
| Blue | #003478 |
| White | #FFFFFF |
Ford RGB Color Codes
Ford RGB color codes are 0, 52, 120 for blue and 255, 255, 255 for white. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Blue | rgb(0, 52, 120) |
| White | rgb(255, 255, 255) |
Ford HSL Color Codes
Ford HSL color codes are 214, 100%, 24% for blue and 0, 0%, 100% for white. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Blue | hsl(214, 100%, 24%) |
| White | hsl(0, 0%, 100%) |
Ford CMYK Color Code
Ford CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Blue | 100%, 57%, 0%, 53% |
| White | 0%, 0%, 0%, 0% |
Ford Pantone Color Codes
Ford Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Blue | PMS 294 C |
| White | PMS 656 C |
Logo
Ford Logo Colors
Ford logo colors are blue and white: a white script inside a blue oval.
Ford Logo Colors Palette
What the Ford Logo Colors Mean?
The Ford logo colors add up to nothing on their own, because the logo is really just the name. Childe Harold Wills, an engineer in Ford's early years, drew the lettering in 1907 with a printing set left from a side business making his own name cards. The oval frame followed in 1912 and the blue in 1927. There is no emblem, no animal, only the script.
Ford Logo Color History
Ford logo color history begins in 1927, the year the oval turned blue. The script has been redrawn lightly but never replaced, and the oval has cycled through flat, three-dimensional, chrome and flat again. A 2003 centennial version fixed the proportions used today.
Ford Logo Fonts
Ford logo fonts pair the oval with Ford Antenna, a cut of the Antenna typeface made for the brand. Antenna can be licensed, which puts this in the rare group where the real face is within reach.
Ford Logo JPG
Ford logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Ford Logo PNG
Ford logo in PNG, with a transparent background. Use it over a colored surface.
Ford Logo WebP
Ford logo in WebP. Same transparency as the PNG at about a third of the file size.
Ford Color Code Shades
Ford color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Ford paint or trim names.
In code
Using the Ford palette
CSS custom properties
:root {
--ford-blue: #003478;
--ford-white: #FFFFFF;
}Contrast against white
| Blue | 11.92:1AA ✓ |
|---|---|
| White | 1.00:1AA × |
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.