Automotive
Chevrolet Color Codes
Chevrolet's mark is the bowtie: a gold centre inside a chrome-silver border, with CHEVROLET set below in dark grey. The Chevrolet color codes in Hex, RGB and CMYK can be found below. William Durant and racing driver Louis Chevrolet founded the company in 1911, and the bowtie appeared in 1913. Its rival for a century has been Ford.
Primary colors
What are Chevrolet Primary Colors?
Chevrolet's primary colors are gold #CD9834, chrome silver #C7C9CB, dark gray #58595B.
Chevrolet publishes no public hex sheet; these are measured from the badge.
Chevrolet Gold
| Hex | #CD9834 |
|---|---|
| RGB | 205, 152, 52 |
| HSL | hsl(39, 60%, 50%) |
| CMYK | 0%, 26%, 75%, 20%converted · approximate |
| Pantone | PMS 1245 Cnearest match · not published by the brand |
Chevrolet Chrome Silver
| Hex | #C7C9CB |
|---|---|
| RGB | 199, 201, 203 |
| HSL | hsl(210, 4%, 79%) |
| CMYK | 2%, 1%, 0%, 20%converted · approximate |
| Pantone | PMS 5445 Cnearest match · not published by the brand |
Chevrolet Dark Gray
| Hex | #58595B |
|---|---|
| RGB | 88, 89, 91 |
| HSL | hsl(220, 2%, 35%) |
| CMYK | 3%, 2%, 0%, 64%converted · approximate |
| Pantone | PMS 445 Cnearest match · not published by the brand |
Chevrolet Hex Color Codes
Chevrolet hex color codes are #CD9834 for gold, #C7C9CB for chrome silver and #58595B for dark gray.
| Color | Hex |
|---|---|
| Gold | #CD9834 |
| Chrome Silver | #C7C9CB |
| Dark Gray | #58595B |
Chevrolet RGB Color Codes
Chevrolet RGB color codes are 205, 152, 52 for gold, 199, 201, 203 for chrome silver and 88, 89, 91 for dark gray. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Gold | rgb(205, 152, 52) |
| Chrome Silver | rgb(199, 201, 203) |
| Dark Gray | rgb(88, 89, 91) |
Chevrolet HSL Color Codes
Chevrolet HSL color codes are 39, 60%, 50% for gold, 210, 4%, 79% for chrome silver and 220, 2%, 35% for dark gray. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Gold | hsl(39, 60%, 50%) |
| Chrome Silver | hsl(210, 4%, 79%) |
| Dark Gray | hsl(220, 2%, 35%) |
Chevrolet CMYK Color Code
Chevrolet CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Gold | 0%, 26%, 75%, 20% |
| Chrome Silver | 2%, 1%, 0%, 20% |
| Dark Gray | 3%, 2%, 0%, 64% |
Chevrolet Pantone Color Codes
Chevrolet Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Gold | PMS 1245 C |
| Chrome Silver | PMS 5445 C |
| Dark Gray | PMS 445 C |
Logo
Chevrolet Logo Colors
Chevrolet logo colors are gold for the bowtie centre, chrome silver for its frame, and a dark grey wordmark.
Chevrolet Logo Colors Palette
What the Chevrolet Logo Colors Mean?
The Chevrolet logo colors sit on a shape whose origin is still argued. Durant said he took the bowtie from wallpaper in a Paris hotel; his widow later said it came from a newspaper advertisement for a coal product called Coalettes. Gold has been the settled fill since about 2004, pitched as solid and dependable, and the raised chrome border with the grey lettering is there to make the badge look machined rather than printed.
Chevrolet Logo Color History
Chevrolet logo color history swings between gold, blue and a plain outline for most of the century, then locks to gold in 2004. The bowtie shape has been near-constant since 1913. Trucks now wear a black bowtie, cars the gold-and-chrome one.
Chevrolet Logo Fonts
Chevrolet logo fonts are a custom bold sans for the wordmark, not licensed. A heavy grotesque such as a bold Helvetica is the everyday substitute.
Chevrolet Logo JPG
Chevrolet logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Chevrolet Logo PNG
Chevrolet logo in PNG, with a transparent background. Use it over a colored surface.
Chevrolet Logo WebP
Chevrolet logo in WebP. Same transparency as the PNG at about a third of the file size.
Chevrolet Color Code Shades
Chevrolet color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Chevrolet paint or trim names.
In code
Using the Chevrolet palette
CSS custom properties
:root {
--chevrolet-gold: #CD9834;
--chevrolet-chrome-silver: #C7C9CB;
--chevrolet-dark-gray: #58595B;
}Contrast against white
| Gold | 2.58:1AA × |
|---|---|
| Chrome Silver | 1.66:1AA × |
| Dark Gray | 7.01:1AA ✓ |
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.