Automotive

Ram Color Codes

Ram's badge is the head of a ram, in chrome or black, with the name in block capitals. The Ram color codes in Hex, RGB and CMYK can be found below. The ram's-head began as a Dodge hood ornament in 1932; Ram became its own brand in 2010 when Fiat split trucks from Dodge's car line. Its rivals are the full-size pickups from Ford and Chevrolet.

The Ram logo, shown for identification. Ram is a trademark of its owner and this site is not affiliated with it.

Primary colors

What are Ram Primary Colors?

Ram's primary color is black #000000, with a chrome or matte ram's head.

Ram publishes no public hex sheet; these are measured from the badge.

Ram Primary

Hex	#000000
RGB	0, 0, 0
HSL	hsl(0, 0%, 0%)
CMYK	0%, 0%, 0%, 100%converted · approximate
Pantone	PMS 419 Cnearest match · not published by the brand

Ram Hex Color Codes

Ram hex color codes are #000000 for primary.

Color	Hex
Primary	#000000

Ram RGB Color Codes

Ram RGB color codes are 0, 0, 0 for primary. Reach for RGB when a tool wants channel numbers or a CSS alpha value.

Color	RGB
Primary	rgb(0, 0, 0)

Ram HSL Color Codes

Ram HSL color codes are 0, 0%, 0% for primary. Change the third value for a lighter or darker version without moving the hue.

Color	HSL
Primary	hsl(0, 0%, 0%)

Ram CMYK Color Code

Ram CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.

Color	CMYK
Primary	0%, 0%, 0%, 100%

Ram Pantone Color Codes

Ram Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.

Color	Nearest Pantone
Primary	PMS 419 C

Logo

Ram Logo Colors

Ram logo colors are black and silver, with a chrome or matte ram's head.

Ram Logo Colors Palette

What the Ram Logo Colors Mean?

The Ram logo colors are plain metal by design; the animal does the talking. The bighorn ram stands for surefootedness and pulling power, the traits a work truck is sold on. It rode on Dodge hoods for decades as an ornament before being lifted onto a badge in 1993 and made a brand in its own right in 2010.

Ram Logo Color History

Ram logo color history is short, since the brand only dates from 2010. The head has been chrome, then matte black on blacked-out trims, then flat for digital use. There has never been a signature color beyond metal.

Ram Logo Fonts

Ram logo fonts are a heavy custom sans for the wordmark, not licensed. A bold, wide grotesque such as a heavy Din is the closest match.

Ram Logo JPG

Ram logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.

Download JPG Trademark of its owner, shown for identification.

Ram Logo PNG

Ram logo in PNG, with a transparent background. Use it over a colored surface.

Download PNG Trademark of its owner, shown for identification.

Ram Logo WebP

Ram logo in WebP. Same transparency as the PNG at about a third of the file size.

Download WEBP Trademark of its owner, shown for identification.

Ram Color Code Shades

Ram color code shades step evenly from the primary toward black, for hover states, borders and shadows.

These are interface steps, not Ram paint or trim names.

In code

Using the Ram palette

CSS custom properties

:root {
  --ram-primary: #000000;
}

Contrast against white

Primary	21.00:1AA ✓

Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.