Automotive

Jeep Color Codes

Jeep's mark is the word JEEP in a plain, slightly rounded capital sans, almost always black or white. The Jeep color codes in Hex, RGB and CMYK can be found below. The name and the vehicle come from the Second World War Willys MB; Jeep is now a Stellantis brand. Its Stellantis stablemate on the utility side is Ram.

The Jeep logo, shown for identification. Jeep is a trademark of its owner and this site is not affiliated with it.

Primary colors

What are Jeep Primary Colors?

Jeep's primary color is black #000000, a plain wordmark with no signature accent.

Jeep publishes no public hex sheet; black is measured from the wordmark.

Jeep Primary

Hex	#000000
RGB	0, 0, 0
HSL	hsl(0, 0%, 0%)
CMYK	0%, 0%, 0%, 100%converted · approximate
Pantone	PMS 419 Cnearest match · not published by the brand

Jeep Hex Color Codes

Jeep hex color codes are #000000 for primary.

Color	Hex
Primary	#000000

Jeep RGB Color Codes

Jeep RGB color codes are 0, 0, 0 for primary. Reach for RGB when a tool wants channel numbers or a CSS alpha value.

Color	RGB
Primary	rgb(0, 0, 0)

Jeep HSL Color Codes

Jeep HSL color codes are 0, 0%, 0% for primary. Change the third value for a lighter or darker version without moving the hue.

Color	HSL
Primary	hsl(0, 0%, 0%)

Jeep CMYK Color Code

Jeep CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.

Color	CMYK
Primary	0%, 0%, 0%, 100%

Jeep Pantone Color Codes

Jeep Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.

Color	Nearest Pantone
Primary	PMS 419 C

Logo

Jeep Logo Colors

Jeep logo colors are black and white: a plain wordmark, with the seven-slot grille as the shape people recognise.

Jeep Logo Colors Palette

What the Jeep Logo Colors Mean?

The Jeep logo colors carry no story; the seven-slot grille is the real emblem. The wartime Willys MB and Ford GPW shared a nine-slot grille that Ford held the patent on, so for the 1945 civilian model Willys cut it to seven slots, a design they could trademark on their own. The number has no confirmed meaning beyond that legal need.

Jeep Logo Color History

Jeep logo color history is a straight line: the wordmark has been black or white throughout, with only the letterforms softened over the decades. The seven-slot grille has been protected trade dress since the 1940s.

Jeep Logo Fonts

Jeep logo fonts are a custom rounded sans, not sold. A friendly geometric such as a rounded Futura or Gotham Rounded is the everyday substitute.

Jeep Logo JPG

Jeep logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.

Download JPG Trademark of its owner, shown for identification.

Jeep Logo PNG

Jeep logo in PNG, with a transparent background. Use it over a colored surface.

Download PNG Trademark of its owner, shown for identification.

Jeep Logo WebP

Jeep logo in WebP. Same transparency as the PNG at about a third of the file size.

Download WEBP Trademark of its owner, shown for identification.

Jeep Color Code Shades

Jeep color code shades step evenly from the primary toward black, for hover states, borders and shadows.

These are interface steps, not Jeep paint or trim names.

In code

Using the Jeep palette

CSS custom properties

:root {
  --jeep-primary: #000000;
}

Contrast against white

Primary	21.00:1AA ✓

Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.