Automotive
Porsche Color Codes
Porsche's crest carries a black rearing horse on gold, ringed by the red, black and gold of Württemberg and the antlers of Stuttgart. The Porsche color codes in Hex, RGB and CMYK can be found below. Ferdinand Porsche set up the firm in Stuttgart in 1931; the crest itself was drawn in 1952. Its road-car rival in the same price bracket is Ferrari.
Primary colors
What are Porsche Primary Colors?
Porsche's primary colors are gold #EBD698, black #000000, red #B12B28.
Porsche's crest colors are measured from the badge; the CMYK shown is a conversion.
Porsche Gold
| Hex | #EBD698 |
|---|---|
| RGB | 235, 214, 152 |
| HSL | hsl(45, 67%, 76%) |
| CMYK | 0%, 9%, 35%, 8%converted · approximate |
| Pantone | PMS 460 Cnearest match · not published by the brand |
Porsche Black
| Hex | #000000 |
|---|---|
| RGB | 0, 0, 0 |
| HSL | hsl(0, 0%, 0%) |
| CMYK | 0%, 0%, 0%, 100%converted · approximate |
| Pantone | PMS 419 Cnearest match · not published by the brand |
Porsche Red
| Hex | #B12B28 |
|---|---|
| RGB | 177, 43, 40 |
| HSL | hsl(1, 63%, 43%) |
| CMYK | 0%, 76%, 77%, 31%converted · approximate |
| Pantone | PMS 1805 Cnearest match · not published by the brand |
Porsche Hex Color Codes
Porsche hex color codes are #EBD698 for gold, #000000 for black and #B12B28 for red.
| Color | Hex |
|---|---|
| Gold | #EBD698 |
| Black | #000000 |
| Red | #B12B28 |
Porsche RGB Color Codes
Porsche RGB color codes are 235, 214, 152 for gold, 0, 0, 0 for black and 177, 43, 40 for red. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Gold | rgb(235, 214, 152) |
| Black | rgb(0, 0, 0) |
| Red | rgb(177, 43, 40) |
Porsche HSL Color Codes
Porsche HSL color codes are 45, 67%, 76% for gold, 0, 0%, 0% for black and 1, 63%, 43% for red. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Gold | hsl(45, 67%, 76%) |
| Black | hsl(0, 0%, 0%) |
| Red | hsl(1, 63%, 43%) |
Porsche CMYK Color Code
Porsche CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Gold | 0%, 9%, 35%, 8% |
| Black | 0%, 0%, 0%, 100% |
| Red | 0%, 76%, 77%, 31% |
Porsche Pantone Color Codes
Porsche Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Gold | PMS 460 C |
| Black | PMS 419 C |
| Red | PMS 1805 C |
Logo
Porsche Logo Colors
Porsche logo colors are gold, black and a deep red, arranged as a crest.
Porsche Logo Colors Palette
What the Porsche Logo Colors Mean?
The Porsche logo colors come straight from Stuttgart. The black horse is the city's own seal, a nod to the stud farms Stuttgart was founded on. The red-and-black stripes and the stylised antlers around it are lifted from the arms of Württemberg, the region Stuttgart sits in. Gold is the field they all sit on. Nothing in the crest was invented for the car company; it is regional heraldry reused.
Porsche Logo Color History
Porsche logo color history runs from 1952, when Xaver Reimspiess drew the crest for the 356. It first appeared on the steering wheel, reached the hubcaps in 1959 and the bonnet in 1965. The colors have held since, through flatter redraws in 1994, 2008 and 2023.
Porsche Logo Fonts
Porsche logo fonts are a house design. The wordmark above the crest is custom lettering, and Porsche Next is the matching text family, neither offered for license. A plain grotesque covers most needs.
Porsche Logo JPG
Porsche logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Porsche Logo PNG
Porsche logo in PNG, with a transparent background. Use it over a colored surface.
Porsche Logo WebP
Porsche logo in WebP. Same transparency as the PNG at about a third of the file size.
Porsche Color Code Shades
Porsche color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Porsche paint or trim names.
In code
Using the Porsche palette
CSS custom properties
:root {
--porsche-gold: #EBD698;
--porsche-black: #000000;
--porsche-red: #B12B28;
}Contrast against white
| Gold | 1.44:1AA × |
|---|---|
| Black | 21.00:1AA ✓ |
| Red | 6.47:1AA ✓ |
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.