Automotive
Mercedes-Benz Color Codes
Mercedes-Benz works in near-black and silver, the colors of its three-pointed star. The Mercedes-Benz color codes in Hex, RGB and CMYK can be found below. The star was first used in 1909 by the sons of Gottlieb Daimler, and its three points came to represent engines on land, at sea and in the air. The rival in almost every comparison is BMW.
Primary colors
What are Mercedes-Benz Primary Colors?
Mercedes-Benz's primary colors are black #212731, gray #CDCFD1.
Mercedes-Benz publishes no public hex sheet, so these are measured from the current logo and marketing.
Mercedes-Benz Black
| Hex | #212731 |
|---|---|
| RGB | 33, 39, 49 |
| HSL | hsl(218, 20%, 16%) |
| CMYK | 33%, 20%, 0%, 81%converted · approximate |
| Pantone | PMS 532 Cnearest match · not published by the brand |
Mercedes-Benz Gray
| Hex | #CDCFD1 |
|---|---|
| RGB | 205, 207, 209 |
| HSL | hsl(210, 4%, 81%) |
| CMYK | 2%, 1%, 0%, 18%converted · approximate |
| Pantone | PMS 538 Cnearest match · not published by the brand |
Mercedes-Benz Hex Color Codes
Mercedes-Benz hex color codes are #212731 for black and #CDCFD1 for gray.
| Color | Hex |
|---|---|
| Black | #212731 |
| Gray | #CDCFD1 |
Mercedes-Benz RGB Color Codes
Mercedes-Benz RGB color codes are 33, 39, 49 for black and 205, 207, 209 for gray. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Black | rgb(33, 39, 49) |
| Gray | rgb(205, 207, 209) |
Mercedes-Benz HSL Color Codes
Mercedes-Benz HSL color codes are 218, 20%, 16% for black and 210, 4%, 81% for gray. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Black | hsl(218, 20%, 16%) |
| Gray | hsl(210, 4%, 81%) |
Mercedes-Benz CMYK Color Code
Mercedes-Benz CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Black | 33%, 20%, 0%, 81% |
| Gray | 2%, 1%, 0%, 18% |
Mercedes-Benz Pantone Color Codes
Mercedes-Benz Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Black | PMS 532 C |
| Gray | PMS 538 C |
Logo
Mercedes-Benz Logo Colors
Mercedes-Benz logo colors are two: a near-black and a light silver.
Mercedes-Benz Logo Colors Palette
What the Mercedes-Benz Logo Colors Mean?
The Mercedes-Benz logo colors carry less weight than the shape. The three-pointed star began as a mark Gottlieb Daimler drew over the family home on a postcard to his wife in 1872. After his death his sons Paul and Adolf made it the company emblem in 1909, and the three points were later tied to Daimler power on land, water and air. The star started blue, gained a laurel ring in 1926 when Daimler and Benz merged, and turned silver in 1934.
Mercedes-Benz Logo Color History
Mercedes-Benz logo color history settles in 1934, the year the star went silver, and it has stayed black and silver since. Recent changes are digital: a flat, single-color version for apps now runs alongside the chrome badge on the cars.
Mercedes-Benz Logo Fonts
Mercedes-Benz logo fonts are proprietary. Corporate A and Corporate S were drawn for the brand in the 1980s and never released. A clean humanist sans such as FF Meta lands in the same territory.
Mercedes-Benz Logo JPG
Mercedes-Benz logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Mercedes-Benz Logo PNG
Mercedes-Benz logo in PNG, with a transparent background. Use it over a colored surface.
Mercedes-Benz Logo WebP
Mercedes-Benz logo in WebP. Same transparency as the PNG at about a third of the file size.
Mercedes-Benz Color Code Shades
Mercedes-Benz color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Mercedes-Benz paint or trim names.
In code
Using the Mercedes-Benz palette
CSS custom properties
:root {
--mercedes-benz-black: #212731;
--mercedes-benz-gray: #CDCFD1;
}Contrast against white
| Black | 15.01:1AA ✓ |
|---|---|
| Gray | 1.56:1AA × |
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.