Automotive
Volvo Color Codes
Volvo's mark is the iron symbol, a circle with an arrow pointing up and to the right, in a deep blue about #003057. The Volvo color codes in Hex, RGB and CMYK can be found below. Volvo was founded in Gothenburg in 1927; the name is Latin for I roll. Its own performance sister brand and closest reference point is Polestar.
Primary colors
What are Volvo Primary Colors?
Volvo's primary color is #003057. Every value on this page is derived from it.
Volvo publishes no public hex sheet; the blue is measured from the badge.
Volvo Primary
| Hex | #003057 |
|---|---|
| RGB | 0, 48, 87 |
| HSL | hsl(207, 100%, 17%) |
| CMYK | 100%, 45%, 0%, 66%converted · approximate |
| Pantone | PMS 540 Cnearest match · not published by the brand |
Volvo Hex Color Codes
Volvo hex color codes are #003057 for primary.
| Color | Hex |
|---|---|
| Primary | #003057 |
Volvo RGB Color Codes
Volvo RGB color codes are 0, 48, 87 for primary. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Primary | rgb(0, 48, 87) |
Volvo HSL Color Codes
Volvo HSL color codes are 207, 100%, 17% for primary. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Primary | hsl(207, 100%, 17%) |
Volvo CMYK Color Code
Volvo CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Primary | 100%, 45%, 0%, 66% |
Volvo Pantone Color Codes
Volvo Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Primary | PMS 540 C |
Logo
Volvo Logo Colors
Volvo logo colors are a deep blue and silver, on the circle-and-arrow iron mark.
Volvo Logo Colors Palette
What the Volvo Logo Colors Mean?
The Volvo logo colors dress an old symbol. The circle with a diagonal arrow is the ancient sign for iron, and also for the planet Mars and the masculine, one of the oldest ideograms in Western use. Volvo picked it to tie the cars to Swedish steel and the ideas that come with it: strength, safety, things built to last. Blue is the modern brand color rather than part of the old symbol.
Volvo Logo Color History
Volvo logo color history holds blue and silver steady. The iron mark was chrome and three-dimensional for decades, then went flat and single-color in 2021 so it works as a small shape on a screen. The diagonal bar that once carried the wordmark across the grille was dropped in that update.
Volvo Logo Fonts
Volvo logo fonts are Volvo Novum, a custom sans, kept in-house. A clean humanist sans such as a light Frutiger is the nearest thing you can buy.
Volvo Logo JPG
Volvo logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Volvo Logo PNG
Volvo logo in PNG, with a transparent background. Use it over a colored surface.
Volvo Logo WebP
Volvo logo in WebP. Same transparency as the PNG at about a third of the file size.
Volvo Color Code Shades
Volvo color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Volvo paint or trim names.
In code
Using the Volvo palette
CSS custom properties
:root {
--volvo-primary: #003057;
}Contrast against white
| Primary | 13.46:1AA ✓ |
|---|
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.