Automotive
Audi Color Codes
Audi's identity runs on black, white and a bright shade it calls Progressive Red, hex #F50537. The Audi color codes in Hex, RGB and CMYK can be found below, with the red taken from Audi's own brand pages. The four rings mark the 1932 merger of four German car makers. Audi's steady premium-segment rival is BMW.
Primary colors
What are Audi Primary Colors?
Audi's primary colors are black #000000, white #FFFFFF, progressive red #F50537.
Progressive Red is Audi's published accent; the CMYK shown is a conversion.
Audi Black
| Hex | #000000 |
|---|---|
| RGB | 0, 0, 0 |
| HSL | hsl(0, 0%, 0%) |
| CMYK | 0%, 0%, 0%, 100%converted · approximate |
| Pantone | PMS 419 Cnearest match · not published by the brand |
Audi White
| Hex | #FFFFFF |
|---|---|
| RGB | 255, 255, 255 |
| HSL | hsl(0, 0%, 100%) |
| CMYK | 0%, 0%, 0%, 0%converted · approximate |
| Pantone | PMS 656 Cnearest match · not published by the brand |
Audi Progressive Red
| Hex | #F50537 |
|---|---|
| RGB | 245, 5, 55 |
| HSL | hsl(348, 96%, 49%) |
| CMYK | 0%, 98%, 78%, 4%converted · approximate |
| Pantone | PMS 185 Cnearest match · not published by the brand |
Audi Hex Color Codes
Audi hex color codes are #000000 for black, #FFFFFF for white and #F50537 for progressive red.
| Color | Hex |
|---|---|
| Black | #000000 |
| White | #FFFFFF |
| Progressive Red | #F50537 |
Audi RGB Color Codes
Audi RGB color codes are 0, 0, 0 for black, 255, 255, 255 for white and 245, 5, 55 for progressive red. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Black | rgb(0, 0, 0) |
| White | rgb(255, 255, 255) |
| Progressive Red | rgb(245, 5, 55) |
Audi HSL Color Codes
Audi HSL color codes are 0, 0%, 0% for black, 0, 0%, 100% for white and 348, 96%, 49% for progressive red. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Black | hsl(0, 0%, 0%) |
| White | hsl(0, 0%, 100%) |
| Progressive Red | hsl(348, 96%, 49%) |
Audi CMYK Color Code
Audi CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Black | 0%, 0%, 0%, 100% |
| White | 0%, 0%, 0%, 0% |
| Progressive Red | 0%, 98%, 78%, 4% |
Audi Pantone Color Codes
Audi Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Black | PMS 419 C |
| White | PMS 656 C |
| Progressive Red | PMS 185 C |
Logo
Audi Logo Colors
Audi logo colors are black and white for the four rings, with Progressive Red as the accent.
Audi Logo Colors Palette
What the Audi Logo Colors Mean?
The Audi logo colors say very little; the four rings do the talking. In June 1932, during the Depression, Audi, DKW, Horch and Wanderer merged into Auto Union to survive, and the interlocked rings stood for that union, one ring per firm. Audi is the only one of the four names still in use. The rings have always been metal or black rather than colored, which is why red enters only as a separate accent.
Audi Logo Color History
Audi logo color history really begins in the 1960s, when the brand was revived and the badge settled into its modern form. The rings went flat in 2016, losing the chrome bevel. Progressive Red was added later that decade as the color that carries the brand wherever the rings stay monochrome.
Audi Logo Fonts
Audi logo fonts are bespoke. Audi Type, a narrow geometric sans, was commissioned in 2020 and stays off the market. A condensed geometric such as a tightened Futura is the nearest match on sale.
Audi Logo JPG
Audi logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Audi Logo PNG
Audi logo in PNG, with a transparent background. Use it over a colored surface.
Audi Logo WebP
Audi logo in WebP. Same transparency as the PNG at about a third of the file size.
Audi Color Code Shades
Audi color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Audi paint or trim names.
In code
Using the Audi palette
CSS custom properties
:root {
--audi-black: #000000;
--audi-white: #FFFFFF;
--audi-progressive-red: #F50537;
}Contrast against white
| Black | 21.00:1AA ✓ |
|---|---|
| White | 1.00:1AA × |
| Progressive Red | 4.23:1AA × |
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.