Automotive
Polestar Color Codes
Polestar's mark is a four-pointed star made of two crossed lines, set in white and pale grey on a near-black navy ground. The Polestar color codes in Hex, RGB and CMYK can be found below. Polestar began as a Swedish racing team, became Volvo's performance arm, and is now a separate electric brand co-owned by Volvo and Geely. Its origin and closest reference point is Volvo.
Primary colors
What are Polestar Primary Colors?
Polestar's primary color is the near-black navy #081822 the mark sits on, with the star split between white and pale grey.
Polestar's palette is measured from the 2020 mark: a near-black navy ground, a white star and a pale grey second half.
Polestar Space Navy
| Hex | #081822 |
|---|---|
| RGB | 8, 24, 34 |
| HSL | hsl(203, 62%, 8%) |
| CMYK | 76%, 29%, 0%, 87%converted · approximate |
| Pantone | PMS 5395 Cnearest match · not published by the brand |
Polestar White
| Hex | #FFFFFF |
|---|---|
| RGB | 255, 255, 255 |
| HSL | hsl(0, 0%, 100%) |
| CMYK | 0%, 0%, 0%, 0%converted · approximate |
| Pantone | PMS 656 Cnearest match · not published by the brand |
Polestar Silver
| Hex | #C8C8C6 |
|---|---|
| RGB | 200, 200, 198 |
| HSL | hsl(60, 2%, 78%) |
| CMYK | 0%, 0%, 1%, 22%converted · approximate |
| Pantone | PMS 5445 Cnearest match · not published by the brand |
Polestar Hex Color Codes
Polestar hex color codes are #081822 for space navy, #FFFFFF for white and #C8C8C6 for silver.
| Color | Hex |
|---|---|
| Space Navy | #081822 |
| White | #FFFFFF |
| Silver | #C8C8C6 |
Polestar RGB Color Codes
Polestar RGB color codes are 8, 24, 34 for space navy, 255, 255, 255 for white and 200, 200, 198 for silver. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Space Navy | rgb(8, 24, 34) |
| White | rgb(255, 255, 255) |
| Silver | rgb(200, 200, 198) |
Polestar HSL Color Codes
Polestar HSL color codes are 203, 62%, 8% for space navy, 0, 0%, 100% for white and 60, 2%, 78% for silver. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Space Navy | hsl(203, 62%, 8%) |
| White | hsl(0, 0%, 100%) |
| Silver | hsl(60, 2%, 78%) |
Polestar CMYK Color Code
Polestar CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Space Navy | 76%, 29%, 0%, 87% |
| White | 0%, 0%, 0%, 0% |
| Silver | 0%, 0%, 1%, 22% |
Polestar Pantone Color Codes
Polestar Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Space Navy | PMS 5395 C |
| White | PMS 656 C |
| Silver | PMS 5445 C |
Logo
Polestar Logo Colors
Polestar logo colors are three: a near-black navy field, a white star and a pale grey second half.
Polestar Logo Colors Palette
What the Polestar Logo Colors Mean?
The Polestar logo colors are as spare as the name suggests. The mark is the North Star, Polaris, drawn as two overlapping diagonal strokes that make a four-pointed star. One arm sits in white, the other in pale grey, which reads as a fold and gives the flat shape a slight sense of depth. The navy ground is a step off pure black. Nothing brighter appears anywhere in the identity.
Polestar Logo Color History
Polestar logo color history is brief and unchanging. Since the brand split from Volvo's performance division around 2017 it has used the same star on the same near-black navy, with only minor spacing tweaks.
Polestar Logo Fonts
Polestar logo fonts are Polestar Unica, a custom sans, kept in-house. A precise neo-grotesque such as Helvetica Now is the nearest match.
Polestar Logo JPG
Polestar logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Polestar Logo PNG
Polestar logo in PNG, with a transparent background. Use it over a colored surface.
Polestar Logo WebP
Polestar logo in WebP. Same transparency as the PNG at about a third of the file size.
Polestar Color Code Shades
Polestar color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Polestar paint or trim names.
In code
Using the Polestar palette
CSS custom properties
:root {
--polestar-space-navy: #081822;
--polestar-white: #FFFFFF;
--polestar-silver: #C8C8C6;
}Contrast against white
| Space Navy | 18.04:1AA ✓ |
|---|---|
| White | 1.00:1AA × |
| Silver | 1.68:1AA × |
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.