Technology
Tesla Color Codes
Tesla's color is red #E82127, used on the T mark and the wordmark. The Tesla color codes in Hex, RGB and CMYK can be found below. Martin Eberhard and Marc Tarpenning incorporated Tesla Motors on 1 July 2003 in San Carlos, California, and named it after Nikola Tesla. It is the only carmaker filed under technology here rather than automotive.
Primary colors
What are Tesla Primary Colors?
Tesla's primary color is red #E82127, warm enough to read as a signal red rather than a crimson.
Tesla publishes no public CMYK or Pantone sheet, so both are shown below as conversions and nearest matches.
Tesla Red
| Hex | #E82127 |
|---|---|
| RGB | 232, 33, 39 |
| HSL | hsl(358, 81%, 52%) |
| CMYK | 0%, 86%, 83%, 9%converted · approximate |
| Pantone | PMS 1788 Cnearest match · not published by the brand |
Tesla Hex Color Codes
Tesla hex color codes are #E82127 for red.
| Color | Hex |
|---|---|
| Red | #E82127 |
Tesla RGB Color Codes
Tesla RGB color codes are 232, 33, 39 for red. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Red | rgb(232, 33, 39) |
Tesla HSL Color Codes
Tesla HSL color codes are 358, 81%, 52% for red. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Red | hsl(358, 81%, 52%) |
Tesla CMYK Color Code
Tesla CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Red | 0%, 86%, 83%, 9% |
Tesla Pantone Color Codes
Tesla Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Red | PMS 1788 C |
Logo
Tesla Logo Colors
Tesla logo colors are one red, #E82127, across the T badge and the wordmark below it.
Tesla Logo Colors Palette
What the Tesla Logo Colors Mean?
The Tesla logo colors follow the badge rather than lead it. The stylized T is the shape carrying the meaning, and the red is applied flat so it survives being pressed into a nose cone, backlit on a charger, and printed one color on a service invoice. Since the company publishes no color sheet, this value is measured from the current badge artwork rather than taken from a brand book. The cooler #E31937 circulates widely as an alternative and does not match the badge.
Tesla Logo Color History
Tesla logo color history has no color change in it at all. The red has held since the badge was introduced, through the 2017 drop of Motors from the company name and through the wordmark being reset in a custom face whose E is turned on its side. What has changed is the lockup: the T sits alone on cars, and above the wordmark in print.
Tesla Logo JPG
Tesla logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Tesla Logo PNG
Tesla logo in PNG, with a transparent background. Use it over a colored surface.
Tesla Logo WebP
Tesla logo in WebP. Same transparency as the PNG at about a third of the file size.
Tesla Color Code Shades
Tesla color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Tesla paint or trim names.
In code
Using the Tesla palette
CSS custom properties
:root {
--tesla-red: #E82127;
}Contrast against white
| Red | 4.49:1AA × |
|---|
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.