Automotive
Suzuki Color Codes
Suzuki's mark is a stylised S in red, hex about #E30613. The Suzuki color codes in Hex, RGB and CMYK can be found below. The company was founded in Hamamatsu in 1909 making weaving looms, moved into motorcycles in 1952 and small cars soon after. Toyota holds a stake and is its closest partner and reference point, Toyota.
Primary colors
What are Suzuki Primary Colors?
Suzuki's primary color is #E30613. Every value on this page is derived from it.
Suzuki publishes no public hex sheet; the red is measured from the badge.
Suzuki Primary
| Hex | #E30613 |
|---|---|
| RGB | 227, 6, 19 |
| HSL | hsl(356, 95%, 46%) |
| CMYK | 0%, 97%, 92%, 11%converted · approximate |
| Pantone | PMS 485 Cnearest match · not published by the brand |
Suzuki Hex Color Codes
Suzuki hex color codes are #E30613 for primary.
| Color | Hex |
|---|---|
| Primary | #E30613 |
Suzuki RGB Color Codes
Suzuki RGB color codes are 227, 6, 19 for primary. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Primary | rgb(227, 6, 19) |
Suzuki HSL Color Codes
Suzuki HSL color codes are 356, 95%, 46% for primary. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Primary | hsl(356, 95%, 46%) |
Suzuki CMYK Color Code
Suzuki CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Primary | 0%, 97%, 92%, 11% |
Suzuki Pantone Color Codes
Suzuki Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Primary | PMS 485 C |
Logo
Suzuki Logo Colors
Suzuki logo colors are red and, on cars, chrome, on the angular S.
Suzuki Logo Colors Palette
What the Suzuki Logo Colors Mean?
The Suzuki logo colors are simple by choice. The S mark was designed in 1958 by an art student, Masamichi Tezeni, picked from more than three hundred entries, and red was adopted the same year. There is no symbolism beyond the initial; the sharp cut of the letter is meant to read as speed.
Suzuki Logo Color History
Suzuki logo color history is red-on-white or chrome from 1958 onward, with only small adjustments to the S. It is one of the more stable car marks in this set.
Suzuki Logo Fonts
Suzuki logo fonts are a custom sans for the wordmark, not licensed. A plain grotesque such as Helvetica is the everyday substitute.
Suzuki Logo JPG
Suzuki logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Suzuki Logo PNG
Suzuki logo in PNG, with a transparent background. Use it over a colored surface.
Suzuki Logo WebP
Suzuki logo in WebP. Same transparency as the PNG at about a third of the file size.
Suzuki Color Code Shades
Suzuki color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Suzuki paint or trim names.
In code
Using the Suzuki palette
CSS custom properties
:root {
--suzuki-primary: #E30613;
}Contrast against white
| Primary | 4.88:1AA ✓ |
|---|
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.