Beverages
Mountain Dew Color Codes
Mountain Dew works in green and red, hex #07703C for the green with a red near #ED1A37 and a lime accent. The Mountain Dew color codes in Hex, RGB and CMYK can be found below. The drink started in 1940s Tennessee as a mixer whose name was slang for moonshine; PepsiCo bought it in 1964. Its rival among sweeter sodas is Pepsi.
Primary colors
What are Mountain Dew Primary Colors?
Mountain Dew's primary colors are green #07703C, red #ED1A37, lime #94C93D, black #231F20.
Mountain Dew publishes no open hex sheet; these are measured from the current mark.
Mountain Dew Green
| Hex | #07703C |
|---|---|
| RGB | 7, 112, 60 |
| HSL | hsl(150, 88%, 23%) |
| CMYK | 94%, 0%, 46%, 56%converted · approximate |
| Pantone | PMS 349 Cnearest match · not published by the brand |
Mountain Dew Red
| Hex | #ED1A37 |
|---|---|
| RGB | 237, 26, 55 |
| HSL | hsl(352, 85%, 52%) |
| CMYK | 0%, 89%, 77%, 7%converted · approximate |
| Pantone | PMS 185 Cnearest match · not published by the brand |
Mountain Dew Lime
| Hex | #94C93D |
|---|---|
| RGB | 148, 201, 61 |
| HSL | hsl(83, 56%, 51%) |
| CMYK | 26%, 0%, 70%, 21%converted · approximate |
| Pantone | PMS 376 Cnearest match · not published by the brand |
Mountain Dew Black
| Hex | #231F20 |
|---|---|
| RGB | 35, 31, 32 |
| HSL | hsl(345, 6%, 13%) |
| CMYK | 0%, 11%, 9%, 86%converted · approximate |
| Pantone | PMS 426 Cnearest match · not published by the brand |
Mountain Dew Hex Color Codes
Mountain Dew hex color codes are #07703C for green, #ED1A37 for red, #94C93D for lime and #231F20 for black.
| Color | Hex |
|---|---|
| Green | #07703C |
| Red | #ED1A37 |
| Lime | #94C93D |
| Black | #231F20 |
Mountain Dew RGB Color Codes
Mountain Dew RGB color codes are 7, 112, 60 for green, 237, 26, 55 for red, 148, 201, 61 for lime and 35, 31, 32 for black. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Green | rgb(7, 112, 60) |
| Red | rgb(237, 26, 55) |
| Lime | rgb(148, 201, 61) |
| Black | rgb(35, 31, 32) |
Mountain Dew HSL Color Codes
Mountain Dew HSL color codes are 150, 88%, 23% for green, 352, 85%, 52% for red, 83, 56%, 51% for lime and 345, 6%, 13% for black. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Green | hsl(150, 88%, 23%) |
| Red | hsl(352, 85%, 52%) |
| Lime | hsl(83, 56%, 51%) |
| Black | hsl(345, 6%, 13%) |
Mountain Dew CMYK Color Code
Mountain Dew CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Green | 94%, 0%, 46%, 56% |
| Red | 0%, 89%, 77%, 7% |
| Lime | 26%, 0%, 70%, 21% |
| Black | 0%, 11%, 9%, 86% |
Mountain Dew Pantone Color Codes
Mountain Dew Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Green | PMS 349 C |
| Red | PMS 185 C |
| Lime | PMS 376 C |
| Black | PMS 426 C |
Logo
Mountain Dew Logo Colors
Mountain Dew logo colors are green and red, with a bright lime highlight.
Mountain Dew Logo Colors Palette
What the Mountain Dew Logo Colors Mean?
The Mountain Dew logo colors dropped a mascot and kept a mood. Willy the Hillbilly rode on the bottle until 1969, when PepsiCo cut him and pushed the brand toward a younger, outdoorsy image built on lime green energy and a red slash. The current MTN DEW wordmark keeps that green-and-red split.
Mountain Dew Logo Color History
Mountain Dew logo color history moves from the hillbilly-era yellow-and-red label to the green identity from 1969 on, with the exact greens brightening and the lettering squaring up in the 1990s and again in 2010s.
Mountain Dew Logo Fonts
Mountain Dew logo fonts are a custom heavy sans, not for sale. A bold condensed grotesque is the closest match.
Mountain Dew Logo JPG
Mountain Dew logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Mountain Dew Logo PNG
Mountain Dew logo in PNG, with a transparent background. Use it over a colored surface.
Mountain Dew Logo WebP
Mountain Dew logo in WebP. Same transparency as the PNG at about a third of the file size.
Mountain Dew Color Code Shades
Mountain Dew color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Mountain Dew paint or trim names.
In code
Using the Mountain Dew palette
CSS custom properties
:root {
--mountain-dew-green: #07703C;
--mountain-dew-red: #ED1A37;
--mountain-dew-lime: #94C93D;
--mountain-dew-black: #231F20;
}Contrast against white
| Green | 6.19:1AA ✓ |
|---|---|
| Red | 4.37:1AA × |
| Lime | 1.97:1AA × |
| Black | 16.30:1AA ✓ |
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.