Beverages
Starbucks Color Codes
Starbucks works in a green, hex #00704A, with black and white. The Starbucks color codes in Hex, RGB and CMYK can be found below. Three friends opened the first shop at Pike Place Market in Seattle in 1971 and named it after a first mate in Moby-Dick. Its rival among coffee chains is Costa Coffee.
Primary colors
What are Starbucks Primary Colors?
Starbucks's primary color is #006241. Every value on this page is derived from it.
Starbucks publishes brand guidelines; the CMYK shown is a conversion.
Starbucks Green
| Hex | #006241 |
|---|---|
| RGB | 0, 98, 65 |
| HSL | hsl(160, 100%, 19%) |
| CMYK | 100%, 0%, 34%, 62%converted · approximate |
| Pantone | PMS 3425 Cnearest match · not published by the brand |
Starbucks Hex Color Codes
Starbucks hex color codes are #006241 for green.
| Color | Hex |
|---|---|
| Green | #006241 |
Starbucks RGB Color Codes
Starbucks RGB color codes are 0, 98, 65 for green. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Green | rgb(0, 98, 65) |
Starbucks HSL Color Codes
Starbucks HSL color codes are 160, 100%, 19% for green. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Green | hsl(160, 100%, 19%) |
Starbucks CMYK Color Code
Starbucks CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Green | 100%, 0%, 34%, 62% |
Starbucks Pantone Color Codes
Starbucks Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Green | PMS 3425 C |
Logo
Starbucks Logo Colors
Starbucks logo colors are green and white, the siren reversed out of a green disc.
Starbucks Logo Colors Palette
What the Starbucks Logo Colors Mean?
The Starbucks logo colors turned green in 1987. The 1971 mark was brown and showed a bare-chested twin-tailed siren copied from an old Norse woodcut, a nod to coffee's sea-trade past. When Howard Schultz's group bought the company it swapped brown for a kelly green, later a slightly deeper green, and over successive redraws cropped the siren closer and dropped the outer ring and the words.
Starbucks Logo Color History
Starbucks logo color history has one real hinge, the 1987 brown-to-green switch, then a run of simplifications: closer crops in 1992 and 2011, and the removal of all text in 2011.
Starbucks Logo Fonts
Starbucks logo fonts are Sodo Sans and a house display face, both kept in-house. A humanist sans stands in for text.
Starbucks Logo JPG
Starbucks logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Starbucks Logo PNG
Starbucks logo in PNG, with a transparent background. Use it over a colored surface.
Starbucks Logo WebP
Starbucks logo in WebP. Same transparency as the PNG at about a third of the file size.
Starbucks Color Code Shades
Starbucks color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Starbucks paint or trim names.
In code
Using the Starbucks palette
CSS custom properties
:root {
--starbucks-green: #006241;
}Contrast against white
| Green | 7.44:1AA ✓ |
|---|
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.