Food & Restaurants
KFC Color Codes
KFC works in a rich red, hex #C41230, with black and warm beige tones. The KFC color codes in Hex, RGB and CMYK can be found below. Harland Sanders sold fried chicken from a Corbin, Kentucky service station through the 1930s; the first franchise opened in 1952. Its rival across fast food is McDonald's.
Primary colors
What are KFC Primary Colors?
KFC's primary colors are rich red #C41230, rich black #261C02, warm beige #F5D4B7.
KFC publishes brand guidelines; the CMYK shown is a conversion.
KFC Rich Red
| Hex | #C41230 |
|---|---|
| RGB | 196, 18, 48 |
| HSL | hsl(350, 83%, 42%) |
| CMYK | 0%, 91%, 76%, 23%converted · approximate |
| Pantone | PMS 200 Cnearest match · not published by the brand |
KFC Rich Black
| Hex | #261C02 |
|---|---|
| RGB | 38, 28, 2 |
| HSL | hsl(43, 90%, 8%) |
| CMYK | 0%, 26%, 95%, 85%converted · approximate |
| Pantone | PMS 419 Cnearest match · not published by the brand |
KFC Warm Beige
| Hex | #F5D4B7 |
|---|---|
| RGB | 245, 212, 183 |
| HSL | hsl(28, 76%, 84%) |
| CMYK | 0%, 13%, 25%, 4%converted · approximate |
| Pantone | PMS 475 Cnearest match · not published by the brand |
KFC Hex Color Codes
KFC hex color codes are #C41230 for rich red, #261C02 for rich black and #F5D4B7 for warm beige.
| Color | Hex |
|---|---|
| Rich Red | #C41230 |
| Rich Black | #261C02 |
| Warm Beige | #F5D4B7 |
KFC RGB Color Codes
KFC RGB color codes are 196, 18, 48 for rich red, 38, 28, 2 for rich black and 245, 212, 183 for warm beige. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Rich Red | rgb(196, 18, 48) |
| Rich Black | rgb(38, 28, 2) |
| Warm Beige | rgb(245, 212, 183) |
KFC HSL Color Codes
KFC HSL color codes are 350, 83%, 42% for rich red, 43, 90%, 8% for rich black and 28, 76%, 84% for warm beige. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Rich Red | hsl(350, 83%, 42%) |
| Rich Black | hsl(43, 90%, 8%) |
| Warm Beige | hsl(28, 76%, 84%) |
KFC CMYK Color Code
KFC CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Rich Red | 0%, 91%, 76%, 23% |
| Rich Black | 0%, 26%, 95%, 85% |
| Warm Beige | 0%, 13%, 25%, 4% |
KFC Pantone Color Codes
KFC Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Rich Red | PMS 200 C |
| Rich Black | PMS 419 C |
| Warm Beige | PMS 475 C |
Logo
KFC Logo Colors
KFC logo colors are red and white, with the Colonel's face in black and white.
KFC Logo Colors Palette
What the KFC Logo Colors Mean?
The KFC logo colors put Harland Sanders front and centre. Lippincott drew the first Colonel portrait in 1952, and the white goatee, glasses and string tie have been the mark ever since, softened into a cartoon in the 1970s and cut back to a near-minimal line drawing around 2018. Red carries the letters and the bucket stripes; it reads as appetite.
KFC Logo Color History
KFC logo color history holds red and white throughout, with the Colonel redrawn every couple of decades. The bucket stripes, the apron and the tie have all been simplified in turn without the palette changing.
KFC Logo Fonts
KFC logo fonts are a custom bold sans for the letters, not for sale. A heavy grotesque covers it.
KFC Logo JPG
KFC logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
KFC Logo PNG
KFC logo in PNG, with a transparent background. Use it over a colored surface.
KFC Logo WebP
KFC logo in WebP. Same transparency as the PNG at about a third of the file size.
KFC Color Code Shades
KFC color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not KFC paint or trim names.
In code
Using the KFC palette
CSS custom properties
:root {
--kfc-rich-red: #C41230;
--kfc-rich-black: #261C02;
--kfc-warm-beige: #F5D4B7;
}Contrast against white
| Rich Red | 6.04:1AA ✓ |
|---|---|
| Rich Black | 16.81:1AA ✓ |
| Warm Beige | 1.40:1AA × |
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.