Food & Restaurants
Taco Bell Color Codes
Taco Bell's color is a purple, hex #5C2D73, on a simplified bell. The Taco Bell color codes in Hex, RGB and CMYK can be found below. Glen Bell opened the first stand in Downey, California, in 1962, having sold hot dogs and then tacos from earlier stands nearby. Its rival among fast Mexican food is Chipotle.
Primary colors
What are Taco Bell Primary Colors?
Taco Bell's primary colors are taco bell purple #5C2D73, light purple #9679A7.
Taco Bell publishes brand guidelines; the CMYK shown is a conversion.
Taco Bell Taco Bell Purple
| Hex | #5C2D73 |
|---|---|
| RGB | 92, 45, 115 |
| HSL | hsl(280, 44%, 31%) |
| CMYK | 20%, 61%, 0%, 55%converted · approximate |
| Pantone | PMS 268 Cnearest match · not published by the brand |
Taco Bell Light Purple
| Hex | #9679A7 |
|---|---|
| RGB | 150, 121, 167 |
| HSL | hsl(278, 21%, 56%) |
| CMYK | 10%, 28%, 0%, 35%converted · approximate |
| Pantone | PMS 667 Cnearest match · not published by the brand |
Taco Bell Hex Color Codes
Taco Bell hex color codes are #5C2D73 for taco bell purple and #9679A7 for light purple.
| Color | Hex |
|---|---|
| Taco Bell Purple | #5C2D73 |
| Light Purple | #9679A7 |
Taco Bell RGB Color Codes
Taco Bell RGB color codes are 92, 45, 115 for taco bell purple and 150, 121, 167 for light purple. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Taco Bell Purple | rgb(92, 45, 115) |
| Light Purple | rgb(150, 121, 167) |
Taco Bell HSL Color Codes
Taco Bell HSL color codes are 280, 44%, 31% for taco bell purple and 278, 21%, 56% for light purple. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Taco Bell Purple | hsl(280, 44%, 31%) |
| Light Purple | hsl(278, 21%, 56%) |
Taco Bell CMYK Color Code
Taco Bell CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Taco Bell Purple | 20%, 61%, 0%, 55% |
| Light Purple | 10%, 28%, 0%, 35% |
Taco Bell Pantone Color Codes
Taco Bell Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Taco Bell Purple | PMS 268 C |
| Light Purple | PMS 667 C |
Logo
Taco Bell Logo Colors
Taco Bell logo colors are purple and white, on the bell shape.
Taco Bell Logo Colors Palette
What the Taco Bell Logo Colors Mean?
The Taco Bell logo colors landed on purple by cutting everything else. The bell has been the mark since the start, but early versions layered it with pink, yellow and a sombrero. A 2016 rebrand by Lippincott stripped that back to a single purple bell and a straighter wordmark, a look built to work as a phone icon as much as a sign.
Taco Bell Logo Color History
Taco Bell logo color history moves from a mission-style bell with a sleeping figure, through the pink-and-yellow 1990s mark, to the flat purple used since 2016. Purple had been in the mix since the 1990s and is now the whole palette.
Taco Bell Logo Fonts
Taco Bell logo fonts are a custom sans, not licensed. A clean geometric sans is the nearest match.
Taco Bell Logo JPG
Taco Bell logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Taco Bell Logo PNG
Taco Bell logo in PNG, with a transparent background. Use it over a colored surface.
Taco Bell Logo WebP
Taco Bell logo in WebP. Same transparency as the PNG at about a third of the file size.
Taco Bell Color Code Shades
Taco Bell color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Taco Bell paint or trim names.
In code
Using the Taco Bell palette
CSS custom properties
:root {
--taco-bell-taco-bell-purple: #5C2D73;
--taco-bell-light-purple: #9679A7;
}Contrast against white
| Taco Bell Purple | 10.11:1AA ✓ |
|---|---|
| Light Purple | 3.76:1AA × |
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.