Healthcare & Pharma
Pfizer Color Codes
Pfizer works in blue, hex #0095FF, with a deep blue, hex #000485. The Pfizer color codes in Hex, RGB and CMYK can be found below. The cousins Charles Pfizer and Charles Erhart started it as a Brooklyn chemical firm in 1849, and its first seller was an antiparasitic shaped like candy; the company scaled on penicillin in the 1940s. Its nearest peer on this site is Moderna.
Primary colors
What are Pfizer Primary Colors?
Pfizer's primary colors are blue #0095FF, dark blue #000485.
Pfizer publishes brand guidelines; the values shown are the current blues.
Pfizer Blue
| Hex | #0095FF |
|---|---|
| RGB | 0, 149, 255 |
| HSL | hsl(205, 100%, 50%) |
| CMYK | 100%, 42%, 0%, 0%converted · approximate |
| Pantone | PMS 300 Cnearest match · not published by the brand |
Pfizer Dark Blue
| Hex | #000485 |
|---|---|
| RGB | 0, 4, 133 |
| HSL | hsl(238, 100%, 26%) |
| CMYK | 100%, 97%, 0%, 48%converted · approximate |
| Pantone | PMS 2738 Cnearest match · not published by the brand |
Pfizer Hex Color Codes
Pfizer hex color codes are #0095FF for blue and #000485 for dark blue.
| Color | Hex |
|---|---|
| Blue | #0095FF |
| Dark Blue | #000485 |
Pfizer RGB Color Codes
Pfizer RGB color codes are 0, 149, 255 for blue and 0, 4, 133 for dark blue. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Blue | rgb(0, 149, 255) |
| Dark Blue | rgb(0, 4, 133) |
Pfizer HSL Color Codes
Pfizer HSL color codes are 205, 100%, 50% for blue and 238, 100%, 26% for dark blue. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Blue | hsl(205, 100%, 50%) |
| Dark Blue | hsl(238, 100%, 26%) |
Pfizer CMYK Color Code
Pfizer CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Blue | 100%, 42%, 0%, 0% |
| Dark Blue | 100%, 97%, 0%, 48% |
Pfizer Pantone Color Codes
Pfizer Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Blue | PMS 300 C |
| Dark Blue | PMS 2738 C |
Logo
Pfizer Logo Colors
Pfizer logo colors are two blues, a bright tone into a darker one across the mark.
Pfizer Logo Colors Palette
What the Pfizer Logo Colors Mean?
The Pfizer logo colors are a light-to-dark blue blend meant to read as science rather than pharmacy. The 2021 redesign dropped the blue oval that had stood for a tablet since 1948 and replaced it with a wordmark and a twist derived from the DNA double helix, signaling a company that now describes itself by its research more than its pills.
Pfizer Logo Color History
Pfizer logo color history holds blue throughout. The oval pill mark ran from 1948 to 2021 in a mid-blue; the current flat wordmark and helix device kept the color family but split it into a gradient of two tones.
Pfizer Logo Fonts
Pfizer logo fonts are a custom sans drawn for the 2021 system, humanist with open apertures. A face like Noto Sans is the nearest widely available match.
Pfizer Logo JPG
Pfizer logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Pfizer Logo PNG
Pfizer logo in PNG, with a transparent background. Use it over a colored surface.
Pfizer Logo WebP
Pfizer logo in WebP. Same transparency as the PNG at about a third of the file size.
Pfizer Color Code Shades
Pfizer color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Pfizer paint or trim names.
In code
Using the Pfizer palette
CSS custom properties
:root {
--pfizer-blue: #0095FF;
--pfizer-dark-blue: #000485;
}Contrast against white
| Blue | 3.11:1AA × |
|---|---|
| Dark Blue | 15.49:1AA ✓ |
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.