Luxury & Jewellery
Cartier Color Codes
Cartier works in black for the wordmark, hex #000000, with a deep red, hex #A6093D, on packaging. The Cartier color codes in Hex, RGB and CMYK can be found below. Louis-Francois Cartier took over his master's Paris workshop in 1847, and the house went on to design the Santos and Tank watches, the Love bracelet and the panther motif. Its nearest peer on this site is Tiffany & Co..
Primary colors
What are Cartier Primary Colors?
Cartier's primary colors are black #000000, cartier red #A6093D.
Cartier runs a black wordmark; the red shown is the box and bag color.
Cartier Black
| Hex | #000000 |
|---|---|
| RGB | 0, 0, 0 |
| HSL | hsl(0, 0%, 0%) |
| CMYK | 0%, 0%, 0%, 100%converted · approximate |
| Pantone | PMS 419 Cnearest match · not published by the brand |
Cartier Cartier Red
| Hex | #A6093D |
|---|---|
| RGB | 166, 9, 61 |
| HSL | hsl(340, 90%, 34%) |
| CMYK | 0%, 95%, 63%, 35%converted · approximate |
| Pantone | PMS 215 Cnearest match · not published by the brand |
Cartier Hex Color Codes
Cartier hex color codes are #000000 for black and #A6093D for cartier red.
| Color | Hex |
|---|---|
| Black | #000000 |
| Cartier Red | #A6093D |
Cartier RGB Color Codes
Cartier RGB color codes are 0, 0, 0 for black and 166, 9, 61 for cartier red. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Black | rgb(0, 0, 0) |
| Cartier Red | rgb(166, 9, 61) |
Cartier HSL Color Codes
Cartier HSL color codes are 0, 0%, 0% for black and 340, 90%, 34% for cartier red. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Black | hsl(0, 0%, 0%) |
| Cartier Red | hsl(340, 90%, 34%) |
Cartier CMYK Color Code
Cartier CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Black | 0%, 0%, 0%, 100% |
| Cartier Red | 0%, 95%, 63%, 35% |
Cartier Pantone Color Codes
Cartier Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Black | PMS 419 C |
| Cartier Red | PMS 215 C |
Logo
Cartier Logo Colors
Cartier logo colors are a black script wordmark, with red carried on the boxes rather than the mark.
Cartier Logo Colors Palette
What the Cartier Logo Colors Mean?
The Cartier logo color is black because the script itself is the ornament. The wordmark is set from a slanted, connected hand that reads as a signature, and adding color to it would compete with the jewelry it sits beside. The red that people associate with Cartier lives on the box, not the letters.
Cartier Logo Color History
Cartier logo color history is close to still. The connected script has run since the early twentieth century with only fine adjustments to the slope and the join between letters, and it has stayed black or, on some products, gold.
Cartier Logo Fonts
Cartier logo fonts are a custom formal script, upright-leaning with long entry strokes. A copperplate or engraver's script is the nearest match.
Cartier Logo JPG
Cartier logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Cartier Logo PNG
Cartier logo in PNG, with a transparent background. Use it over a colored surface.
Cartier Logo WebP
Cartier logo in WebP. Same transparency as the PNG at about a third of the file size.
Cartier Color Code Shades
Cartier color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Cartier paint or trim names.
In code
Using the Cartier palette
CSS custom properties
:root {
--cartier-black: #000000;
--cartier-cartier-red: #A6093D;
}Contrast against white
| Black | 21.00:1AA ✓ |
|---|---|
| Cartier Red | 7.70:1AA ✓ |
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.