Luxury & Jewellery

Gucci Color Codes

Gucci works in black for the wordmark, hex #000000, with the green and red of the web stripe, hex #00623A and #C7161D. The Gucci color codes in Hex, RGB and CMYK can be found below. Guccio Gucci opened a leather-goods shop in Florence in 1921 after working as a bellhop at the Savoy in London, and the interlocking GG and horsebit followed from there. Its nearest peer on this site is Prada.

The Gucci logo, shown for identification. Gucci is a trademark of its owner and this site is not affiliated with it.

Primary colors

What are Gucci Primary Colors?

Gucci's primary colors are black #000000, web green #00623A, web red #C7161D.

Gucci runs a black wordmark; the green and red shown are the web stripe.

Gucci Black

Hex	#000000
RGB	0, 0, 0
HSL	hsl(0, 0%, 0%)
CMYK	0%, 0%, 0%, 100%converted · approximate
Pantone	PMS 419 Cnearest match · not published by the brand

Gucci Web Green

Hex	#00623A
RGB	0, 98, 58
HSL	hsl(156, 100%, 19%)
CMYK	100%, 0%, 41%, 62%converted · approximate
Pantone	PMS 349 Cnearest match · not published by the brand

Gucci Web Red

Hex	#C7161D
RGB	199, 22, 29
HSL	hsl(358, 80%, 43%)
CMYK	0%, 89%, 85%, 22%converted · approximate
Pantone	PMS 186 Cnearest match · not published by the brand

Gucci Hex Color Codes

Gucci hex color codes are #000000 for black, #00623A for web green and #C7161D for web red.

Color	Hex
Black	#000000
Web Green	#00623A
Web Red	#C7161D

Gucci RGB Color Codes

Gucci RGB color codes are 0, 0, 0 for black, 0, 98, 58 for web green and 199, 22, 29 for web red. Reach for RGB when a tool wants channel numbers or a CSS alpha value.

Color	RGB
Black	rgb(0, 0, 0)
Web Green	rgb(0, 98, 58)
Web Red	rgb(199, 22, 29)

Gucci HSL Color Codes

Gucci HSL color codes are 0, 0%, 0% for black, 156, 100%, 19% for web green and 358, 80%, 43% for web red. Change the third value for a lighter or darker version without moving the hue.

Color	HSL
Black	hsl(0, 0%, 0%)
Web Green	hsl(156, 100%, 19%)
Web Red	hsl(358, 80%, 43%)

Gucci CMYK Color Code

Gucci CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.

Color	CMYK
Black	0%, 0%, 0%, 100%
Web Green	100%, 0%, 41%, 62%
Web Red	0%, 89%, 85%, 22%

Gucci Pantone Color Codes

Gucci Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.

Color	Nearest Pantone
Black	PMS 419 C
Web Green	PMS 349 C
Web Red	PMS 186 C

Logo

Gucci Logo Colors

Gucci logo colors are a black serif wordmark and the green-red-green stripe from the web.

Gucci Logo Colors Palette

What the Gucci Logo Colors Mean?

The Gucci logo colors split between the mark and the house code. The wordmark and the interlocking GG stay black, but the green-red-green band, taken from the woven girth strap of a saddle, is the piece of color the brand reuses on everything from luggage to sneakers. It is heritage worn as a stripe.

Gucci Logo Color History

Gucci logo color history holds the black wordmark steady while the treatment around it swings. Tom Ford stripped the identity back in the 1990s; Alessandro Michele piled ornament and a retro serif on top in the 2010s; the green-and-red web survived both.

Gucci Logo Fonts

Gucci logo fonts have alternated between a clean modern serif and a bookish 1970s serif depending on the creative director. A Didone such as Bodoni is the nearest match to the current wordmark.

Gucci Logo JPG

Gucci logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.

Download JPG Trademark of its owner, shown for identification.

Gucci Logo PNG

Gucci logo in PNG, with a transparent background. Use it over a colored surface.

Download PNG Trademark of its owner, shown for identification.

Gucci Logo WebP

Gucci logo in WebP. Same transparency as the PNG at about a third of the file size.

Download WEBP Trademark of its owner, shown for identification.

Gucci Color Code Shades

Gucci color code shades step evenly from the primary toward black, for hover states, borders and shadows.

These are interface steps, not Gucci paint or trim names.

In code

Using the Gucci palette

CSS custom properties

:root {
  --gucci-black: #000000;
  --gucci-web-green: #00623A;
  --gucci-web-red: #C7161D;
}

Contrast against white

Black	21.00:1AA ✓
Web Green	7.48:1AA ✓
Web Red	5.90:1AA ✓

Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.