Media & Entertainment
Apple TV Color Codes
Apple TV works in black, hex #000000, on white. The Apple TV color codes in Hex, RGB and CMYK can be found below. The Apple TV device launched in 2007 under the working name iTV, and the Apple TV+ streaming service followed in 2019 with a slate of originals. Its nearest peer on this site is Netflix.
Primary colors
What are Apple TV Primary Colors?
Apple TV's primary color is #000000. Every value on this page is derived from it.
Apple TV runs a black-and-white identity; the values shown are black and white.
Apple TV Primary
| Hex | #000000 |
|---|---|
| RGB | 0, 0, 0 |
| HSL | hsl(0, 0%, 0%) |
| CMYK | 0%, 0%, 0%, 100%converted · approximate |
| Pantone | PMS 419 Cnearest match · not published by the brand |
Apple TV Hex Color Codes
Apple TV hex color codes are #000000 for primary.
| Color | Hex |
|---|---|
| Primary | #000000 |
Apple TV RGB Color Codes
Apple TV RGB color codes are 0, 0, 0 for primary. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Primary | rgb(0, 0, 0) |
Apple TV HSL Color Codes
Apple TV HSL color codes are 0, 0%, 0% for primary. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Primary | hsl(0, 0%, 0%) |
Apple TV CMYK Color Code
Apple TV CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Primary | 0%, 0%, 0%, 100% |
Apple TV Pantone Color Codes
Apple TV Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Primary | PMS 419 C |
Logo
Apple TV Logo Colors
Apple TV logo colors are black on white, the Apple mark beside the letters TV.
Apple TV Logo Colors Palette
What the Apple TV Logo Colors Mean?
The Apple TV logo is black and white because it is a sub-brand of Apple, and Apple sub-brands do not get their own colors. The identity is the Apple silhouette and the two letters, and the plus for the streaming service; the color, or the absence of it, is inherited from the parent's hardware design language.
Apple TV Logo Color History
Apple TV logo color history follows Apple's own. The rainbow apple of the early years, the aqua and chrome of the 2000s, and the flat monochrome mark since 2013 have all applied to the TV product in turn.
Apple TV Logo Fonts
Apple TV logo fonts are San Francisco, Apple's system typeface since 2015. SF Pro is the exact face; a grotesque like Helvetica Neue is the nearest substitute.
Apple TV Logo JPG
Apple TV logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Apple TV Logo PNG
Apple TV logo in PNG, with a transparent background. Use it over a colored surface.
Apple TV Logo WebP
Apple TV logo in WebP. Same transparency as the PNG at about a third of the file size.
Apple TV Color Code Shades
Apple TV color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Apple TV paint or trim names.
In code
Using the Apple TV palette
CSS custom properties
:root {
--apple-tv-primary: #000000;
}Contrast against white
| Primary | 21.00:1AA ✓ |
|---|
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.