Media & Entertainment
Netflix Color Codes
Netflix works in a red, hex #E50914, with a darker red, hex #B20710, on the symbol. The Netflix color codes in Hex, RGB and CMYK can be found below. Reed Hastings and Marc Randolph started it in 1997 as a DVD-by-mail rental service in Scotts Valley, California, and did not begin streaming until 2007. Its nearest peer on this site is Disney.
Primary colors
What are Netflix Primary Colors?
Netflix's primary colors are red #E50914, symbol dark red #B20710.
Netflix publishes a brand system; the values shown are its stated reds.
Netflix Red
| Hex | #E50914 |
|---|---|
| RGB | 229, 9, 20 |
| HSL | hsl(357, 92%, 47%) |
| CMYK | 0%, 96%, 91%, 10%converted · approximate |
| Pantone | PMS 485 Cnearest match · not published by the brand |
Netflix Symbol Dark Red
| Hex | #B20710 |
|---|---|
| RGB | 178, 7, 16 |
| HSL | hsl(357, 92%, 36%) |
| CMYK | 0%, 96%, 91%, 30%converted · approximate |
| Pantone | PMS 186 Cnearest match · not published by the brand |
Netflix Hex Color Codes
Netflix hex color codes are #E50914 for red and #B20710 for symbol dark red.
| Color | Hex |
|---|---|
| Red | #E50914 |
| Symbol Dark Red | #B20710 |
Netflix RGB Color Codes
Netflix RGB color codes are 229, 9, 20 for red and 178, 7, 16 for symbol dark red. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Red | rgb(229, 9, 20) |
| Symbol Dark Red | rgb(178, 7, 16) |
Netflix HSL Color Codes
Netflix HSL color codes are 357, 92%, 47% for red and 357, 92%, 36% for symbol dark red. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Red | hsl(357, 92%, 47%) |
| Symbol Dark Red | hsl(357, 92%, 36%) |
Netflix CMYK Color Code
Netflix CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Red | 0%, 96%, 91%, 10% |
| Symbol Dark Red | 0%, 96%, 91%, 30% |
Netflix Pantone Color Codes
Netflix Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Red | PMS 485 C |
| Symbol Dark Red | PMS 186 C |
Logo
Netflix Logo Colors
Netflix logo colors are one red for the wordmark, with a folded-ribbon N in a darker red.
Netflix Logo Colors Palette
What the Netflix Logo Colors Mean?
The Netflix red is a deep, slightly blue-leaning red that reads well glowing on a dark TV screen, which is where the brand lives. The 2016 N mark is drawn as a ribbon that folds and catches light, so the darker red is a shading tone rather than a second brand color; the whole identity is built to sit on black.
Netflix Logo Color History
Netflix logo color history holds red throughout. The early logo was a red arched wordmark meant to look like a cinema marquee; the flat wordmark and the ribbon N came in 2014 and 2016, keeping the color and dropping the arch.
Netflix Logo Fonts
Netflix logo fonts are Netflix Sans, a custom face drawn in 2018 to replace a licensed typeface the company was paying for at global scale. A grotesque like Gotham is the closest match.
Netflix Logo JPG
Netflix logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Netflix Logo PNG
Netflix logo in PNG, with a transparent background. Use it over a colored surface.
Netflix Logo WebP
Netflix logo in WebP. Same transparency as the PNG at about a third of the file size.
Netflix Color Code Shades
Netflix color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Netflix paint or trim names.
In code
Using the Netflix palette
CSS custom properties
:root {
--netflix-red: #E50914;
--netflix-symbol-dark-red: #B20710;
}Contrast against white
| Red | 4.79:1AA ✓ |
|---|---|
| Symbol Dark Red | 7.17:1AA ✓ |
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.