Media & Entertainment
IMDb Color Codes
IMDb works in a yellow, hex #F5C518, with black. The IMDb color codes in Hex, RGB and CMYK can be found below. Col Needham, a British film fan, started it in 1990 as a set of Usenet lists, put it on the web in 1993 as one of the earliest sites of its kind, and sold it to Amazon in 1998. Its nearest peer on this site is Letterboxd.
Primary colors
What are IMDb Primary Colors?
IMDb's primary color is #F5C518. Every value on this page is derived from it.
IMDb publishes a brand system; the value shown is the 2016 yellow.
IMDb Primary
| Hex | #F5C518 |
|---|---|
| RGB | 245, 197, 24 |
| HSL | hsl(47, 92%, 53%) |
| CMYK | 0%, 20%, 90%, 4%converted · approximate |
| Pantone | PMS 810 Cnearest match · not published by the brand |
IMDb Hex Color Codes
IMDb hex color codes are #F5C518 for primary.
| Color | Hex |
|---|---|
| Primary | #F5C518 |
IMDb RGB Color Codes
IMDb RGB color codes are 245, 197, 24 for primary. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Primary | rgb(245, 197, 24) |
IMDb HSL Color Codes
IMDb HSL color codes are 47, 92%, 53% for primary. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Primary | hsl(47, 92%, 53%) |
IMDb CMYK Color Code
IMDb CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Primary | 0%, 20%, 90%, 4% |
IMDb Pantone Color Codes
IMDb Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Primary | PMS 810 C |
Logo
IMDb Logo Colors
IMDb logo colors are black letters on a yellow tab.
IMDb Logo Colors Palette
What the IMDb Logo Colors Mean?
The IMDb yellow-and-black tab, set in 2016, reads like a film-reel label or a strip of caution tape, and the high contrast makes the four letters legible at any size, from a browser favicon to a poster credit. The black sits on the yellow rather than the reverse, which keeps the mark feeling like a stamp of record.
IMDb Logo Color History
IMDb logo color history ran through several looks, including a gold-on-black gradient in the 2000s, before landing on the flat yellow tab in 2016. Yellow has been the through line for most of that time.
IMDb Logo Fonts
IMDb logo fonts are a custom bold sans inside the tab, wide and plain. A grotesque like Helvetica Bold is the closest match.
IMDb Logo JPG
IMDb logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
IMDb Logo PNG
IMDb logo in PNG, with a transparent background. Use it over a colored surface.
IMDb Logo WebP
IMDb logo in WebP. Same transparency as the PNG at about a third of the file size.
IMDb Color Code Shades
IMDb color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not IMDb paint or trim names.
In code
Using the IMDb palette
CSS custom properties
:root {
--imdb-primary: #F5C518;
}Contrast against white
| Primary | 1.63:1AA × |
|---|
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.