Media & Entertainment
Max Color Codes
Max works in a blue, hex #002BE7, on white or black. The Max color codes in Hex, RGB and CMYK can be found below. The service began as HBO Max in 2020, was renamed Max in 2023 when Warner folded Discovery content into it, and moved back toward the HBO Max name in 2025. Its nearest peer on this site is HBO.
Primary colors
What are Max Primary Colors?
Max's primary color is #002BE7. Every value on this page is derived from it.
Max publishes a brand system; the value shown is its stated blue.
Max Blue
| Hex | #002BE7 |
|---|---|
| RGB | 0, 43, 231 |
| HSL | hsl(229, 100%, 45%) |
| CMYK | 100%, 81%, 0%, 9%converted · approximate |
| Pantone | PMS 2738 Cnearest match · not published by the brand |
Max Hex Color Codes
Max hex color codes are #002BE7 for blue.
| Color | Hex |
|---|---|
| Blue | #002BE7 |
Max RGB Color Codes
Max RGB color codes are 0, 43, 231 for blue. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Blue | rgb(0, 43, 231) |
Max HSL Color Codes
Max HSL color codes are 229, 100%, 45% for blue. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Blue | hsl(229, 100%, 45%) |
Max CMYK Color Code
Max CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Blue | 100%, 81%, 0%, 9% |
Max Pantone Color Codes
Max Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Blue | PMS 2738 C |
Logo
Max Logo Colors
Max logo colors are a single electric blue for the wordmark, sometimes as a gradient.
Max Logo Colors Palette
What the Max Logo Colors Mean?
The Max blue is a bright, almost ultraviolet blue that the 2023 rebrand used as a wash and a gradient behind the short wordmark. The idea was to signal a bigger, broader library than HBO alone, and the loud color did that; the name kept getting walked back, but the blue stuck through the changes.
Max Logo Color History
Max logo color history is unusually eventful for its age. HBO Max in 2020 used purple gradients; Max in 2023 switched to the blue; the 2025 return to HBO Max kept the blue and put the HBO letters back in front.
Max Logo Fonts
Max logo fonts are a custom bold sans, wide with rounded corners. A geometric sans like Sharp Grotesk is the closest match.
Max Logo JPG
Max logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Max Logo PNG
Max logo in PNG, with a transparent background. Use it over a colored surface.
Max Logo WebP
Max logo in WebP. Same transparency as the PNG at about a third of the file size.
Max Color Code Shades
Max color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Max paint or trim names.
In code
Using the Max palette
CSS custom properties
:root {
--max-blue: #002BE7;
}Contrast against white
| Blue | 8.40:1AA ✓ |
|---|
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.