Media & Entertainment
The New York Times Color Codes
The New York Times works in black, hex #000000, on white. The New York Times color codes in Hex, RGB and CMYK can be found below. Henry Raymond and George Jones founded the paper in 1851; its blackletter nameplate has run in essentially its current form since around 1900, and the T is used alone as a modern mark. Its nearest peer on this site is CNN.
Primary colors
What are The New York Times Primary Colors?
The New York Times's primary color is #000000. Every value on this page is derived from it.
The New York Times runs a black nameplate; the values shown are black and white.
The New York Times Primary
| Hex | #000000 |
|---|---|
| RGB | 0, 0, 0 |
| HSL | hsl(0, 0%, 0%) |
| CMYK | 0%, 0%, 0%, 100%converted · approximate |
| Pantone | PMS 419 Cnearest match · not published by the brand |
The New York Times Hex Color Codes
The New York Times hex color codes are #000000 for primary.
| Color | Hex |
|---|---|
| Primary | #000000 |
The New York Times RGB Color Codes
The New York Times RGB color codes are 0, 0, 0 for primary. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Primary | rgb(0, 0, 0) |
The New York Times HSL Color Codes
The New York Times HSL color codes are 0, 0%, 0% for primary. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Primary | hsl(0, 0%, 0%) |
The New York Times CMYK Color Code
The New York Times CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Primary | 0%, 0%, 0%, 100% |
The New York Times Pantone Color Codes
The New York Times Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Primary | PMS 419 C |
Logo
The New York Times Logo Colors
The New York Times logo colors are black on white, the nameplate set in blackletter.
The New York Times Logo Colors Palette
What the The New York Times Logo Colors Mean?
The New York Times nameplate is black because it is meant to look like a permanent record, not a brand. The blackletter, an Old English style that most papers dropped decades ago, is kept precisely because it signals age and authority; the single T mark, in the same black, carries that weight into an app icon.
The New York Times Logo Color History
The New York Times logo color history is close to none. The nameplate lost its period after The in 1967 and has been fine-tuned since, but it has been black on white throughout, and the standalone T follows the same rule.
The New York Times Logo Fonts
The New York Times logo fonts are a custom blackletter for the nameplate, with a bespoke serif family, Cheltenham and later NYT fonts, for headlines. A blackletter such as a Fraktur or Textura is the only close match to the nameplate.
The New York Times Logo JPG
The New York Times logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
The New York Times Logo PNG
The New York Times logo in PNG, with a transparent background. Use it over a colored surface.
The New York Times Logo WebP
The New York Times logo in WebP. Same transparency as the PNG at about a third of the file size.
The New York Times Color Code Shades
The New York Times color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not The New York Times paint or trim names.
In code
Using the The New York Times palette
CSS custom properties
:root {
--new-york-times-primary: #000000;
}Contrast against white
| Primary | 21.00:1AA ✓ |
|---|
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.