Media & Entertainment
Pandora Color Codes
Pandora works in a blue, hex #3668FF, on white. The Pandora color codes in Hex, RGB and CMYK can be found below. Tim Westergren started it in 2000 as Savage Beast Technologies, built on a Music Genome Project that hand-tagged songs on hundreds of attributes to power radio-style recommendations; it stayed a United States service and was bought by SiriusXM in 2019. Its nearest peer on this site is Spotify.
Primary colors
What are Pandora Primary Colors?
Pandora's primary color is #3668FF. Every value on this page is derived from it.
Pandora publishes brand assets; the value shown matches its stated blue.
Pandora Blue
| Hex | #3668FF |
|---|---|
| RGB | 54, 104, 255 |
| HSL | hsl(225, 100%, 61%) |
| CMYK | 79%, 59%, 0%, 0%converted · approximate |
| Pantone | PMS 2728 Cnearest match · not published by the brand |
Pandora Hex Color Codes
Pandora hex color codes are #3668FF for blue.
| Color | Hex |
|---|---|
| Blue | #3668FF |
Pandora RGB Color Codes
Pandora RGB color codes are 54, 104, 255 for blue. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Blue | rgb(54, 104, 255) |
Pandora HSL Color Codes
Pandora HSL color codes are 225, 100%, 61% for blue. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Blue | hsl(225, 100%, 61%) |
Pandora CMYK Color Code
Pandora CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Blue | 79%, 59%, 0%, 0% |
Pandora Pantone Color Codes
Pandora Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Blue | PMS 2728 C |
Logo
Pandora Logo Colors
Pandora logo colors are one blue for the P mark and the wordmark.
Pandora Logo Colors Palette
What the Pandora Logo Colors Mean?
The Pandora blue is a friendly, mid electric blue, chosen when the brand moved off an earlier navy to feel more like a consumer app and less like the data company it began as. The mark is a rounded square holding a P; a single confident color is what a radio app needs on a car dashboard and a phone lock screen.
Pandora Logo Color History
Pandora logo color history moved from a deep navy and a leafy motif to the current bright blue and plain P around the mid 2010s, when the brand simplified for mobile.
Pandora Logo Fonts
Pandora logo fonts are a custom rounded sans. A geometric rounded face like Gotham Rounded is the nearest match.
Pandora Logo JPG
Pandora logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Pandora Logo PNG
Pandora logo in PNG, with a transparent background. Use it over a colored surface.
Pandora Logo WebP
Pandora logo in WebP. Same transparency as the PNG at about a third of the file size.
Pandora Color Code Shades
Pandora color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Pandora paint or trim names.
In code
Using the Pandora palette
CSS custom properties
:root {
--pandora-blue: #3668FF;
}Contrast against white
| Blue | 4.58:1AA ✓ |
|---|
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.