Media & Entertainment
Paramount+ Color Codes
Paramount+ works in a blue, hex #0064FF, on white. The Paramount+ color codes in Hex, RGB and CMYK can be found below. The service launched in 2021 as a rebrand of CBS All Access, which had run since 2014, and took its name and its mountain from Paramount Pictures. Its nearest peer on this site is Paramount Pictures.
Primary colors
What are Paramount+ Primary Colors?
Paramount+'s primary color is #0064FF. Every value on this page is derived from it.
Paramount+ publishes a brand system; the value shown matches its stated blue.
Paramount+ Primary
| Hex | #0064FF |
|---|---|
| RGB | 0, 100, 255 |
| HSL | hsl(216, 100%, 50%) |
| CMYK | 100%, 61%, 0%, 0%converted · approximate |
| Pantone | PMS 2728 Cnearest match · not published by the brand |
Paramount+ Hex Color Codes
Paramount+ hex color codes are #0064FF for primary.
| Color | Hex |
|---|---|
| Primary | #0064FF |
Paramount+ RGB Color Codes
Paramount+ RGB color codes are 0, 100, 255 for primary. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Primary | rgb(0, 100, 255) |
Paramount+ HSL Color Codes
Paramount+ HSL color codes are 216, 100%, 50% for primary. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Primary | hsl(216, 100%, 50%) |
Paramount+ CMYK Color Code
Paramount+ CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Primary | 100%, 61%, 0%, 0% |
Paramount+ Pantone Color Codes
Paramount+ Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Primary | PMS 2728 C |
Logo
Paramount+ Logo Colors
Paramount+ logo colors are a bright blue for the wordmark and the plus, over a white mountain.
Paramount+ Logo Colors Palette
What the Paramount+ Logo Colors Mean?
The Paramount+ blue is a vivid, modern blue that pulls the studio's mountain out of its dark navy movie context and onto a bright streaming tile. The mountain outline is kept, the ring of stars simplified, and the plus sign is set in the same blue so the service reads as the studio plus everything else.
Paramount+ Logo Color History
Paramount+ logo color history is short. As CBS All Access it used the CBS eye and a dark blue; the 2021 relaunch adopted the mountain and the brighter blue.
Paramount+ Logo Fonts
Paramount+ logo fonts are a custom sans shared with the wider Paramount brand system. A grotesque like Neue Haas Unica is the closest match.
Paramount+ Logo JPG
Paramount+ logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Paramount+ Logo PNG
Paramount+ logo in PNG, with a transparent background. Use it over a colored surface.
Paramount+ Logo WebP
Paramount+ logo in WebP. Same transparency as the PNG at about a third of the file size.
Paramount+ Color Code Shades
Paramount+ color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Paramount+ paint or trim names.
In code
Using the Paramount+ palette
CSS custom properties
:root {
--paramount-plus-primary: #0064FF;
}Contrast against white
| Primary | 4.92:1AA ✓ |
|---|
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.