Media & Entertainment

Roku Color Codes

Roku works in a single purple, hex #662D91, on white. The Roku color codes in Hex, RGB and CMYK can be found below. Anthony Wood started the company in 2002; roku is Japanese for six, and it was the sixth company he had founded, after the one where he built an early DVR and coined the term. Its nearest peer on this site is Plex.

The Roku logo, shown for identification. Roku is a trademark of its owner and this site is not affiliated with it.

Primary colors

What are Roku Primary Colors?

Roku's primary color is #662D91. Every value on this page is derived from it.

Roku publishes a brand system; the value shown matches its stated purple.

Roku Primary

Hex	#662D91
RGB	102, 45, 145
HSL	hsl(274, 53%, 37%)
CMYK	30%, 69%, 0%, 43%converted · approximate
Pantone	PMS 526 Cnearest match · not published by the brand

Roku Hex Color Codes

Roku hex color codes are #662D91 for primary.

Color	Hex
Primary	#662D91

Roku RGB Color Codes

Roku RGB color codes are 102, 45, 145 for primary. Reach for RGB when a tool wants channel numbers or a CSS alpha value.

Color	RGB
Primary	rgb(102, 45, 145)

Roku HSL Color Codes

Roku HSL color codes are 274, 53%, 37% for primary. Change the third value for a lighter or darker version without moving the hue.

Color	HSL
Primary	hsl(274, 53%, 37%)

Roku CMYK Color Code

Roku CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.

Color	CMYK
Primary	30%, 69%, 0%, 43%

Roku Pantone Color Codes

Roku Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.

Color	Nearest Pantone
Primary	PMS 526 C

Logo

Roku Logo Colors

Roku logo colors are one purple for the wordmark, the ends of the o and u squared into a rounded rectangle.

Roku Logo Colors Palette

What the Roku Logo Colors Mean?

The Roku purple is a mid violet that no TV platform or streamer competes for, which matters when the logo has to be findable as a tile on a crowded home screen and printed on a small remote. The wordmark is drawn so the outer letters bend into a soft-cornered box, echoing the shape of a TV.

Roku Logo Color History

Roku logo color history has been purple since the first players shipped. The wordmark has been tuned for weight and the corner radius, but the color is a constant.

Roku Logo Fonts

Roku logo fonts are a custom rounded sans. A geometric rounded face like Gotham Rounded is the closest match.

Roku Logo JPG

Roku logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.

Download JPG Trademark of its owner, shown for identification.

Roku Logo PNG

Roku logo in PNG, with a transparent background. Use it over a colored surface.

Download PNG Trademark of its owner, shown for identification.

Roku Logo WebP

Roku logo in WebP. Same transparency as the PNG at about a third of the file size.

Download WEBP Trademark of its owner, shown for identification.

Roku Color Code Shades

Roku color code shades step evenly from the primary toward black, for hover states, borders and shadows.

These are interface steps, not Roku paint or trim names.

In code

Using the Roku palette

CSS custom properties

:root {
  --roku-primary: #662D91;
}

Contrast against white

Primary	8.94:1AA ✓

Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.