Media & Entertainment

Tidal Color Codes

Tidal works in black, hex #000000, on white. The Tidal color codes in Hex, RGB and CMYK can be found below. The Norwegian company Aspiro launched it in 2014; Jay-Z bought it in 2015 and relaunched it as an artist-owned, hi-fi service, and Block, formerly Square, took a majority stake in 2021. Its nearest peer on this site is Deezer.

The Tidal logo, shown for identification. Tidal is a trademark of its owner and this site is not affiliated with it.

Primary colors

What are Tidal Primary Colors?

Tidal's primary color is #000000. Every value on this page is derived from it.

Tidal runs a black-and-white identity; the values shown are black and white.

Tidal Primary

Hex	#000000
RGB	0, 0, 0
HSL	hsl(0, 0%, 0%)
CMYK	0%, 0%, 0%, 100%converted · approximate
Pantone	PMS 419 Cnearest match · not published by the brand

Tidal Hex Color Codes

Tidal hex color codes are #000000 for primary.

Color	Hex
Primary	#000000

Tidal RGB Color Codes

Tidal RGB color codes are 0, 0, 0 for primary. Reach for RGB when a tool wants channel numbers or a CSS alpha value.

Color	RGB
Primary	rgb(0, 0, 0)

Tidal HSL Color Codes

Tidal HSL color codes are 0, 0%, 0% for primary. Change the third value for a lighter or darker version without moving the hue.

Color	HSL
Primary	hsl(0, 0%, 0%)

Tidal CMYK Color Code

Tidal CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.

Color	CMYK
Primary	0%, 0%, 0%, 100%

Tidal Pantone Color Codes

Tidal Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.

Color	Nearest Pantone
Primary	PMS 419 C

Logo

Tidal Logo Colors

Tidal logo colors are black on white, the wordmark in a plain sans.

Tidal Logo Colors Palette

What the Tidal Logo Colors Mean?

The Tidal identity is black and white by choice, positioning the service as the serious, high-fidelity option next to the bright greens and reds of the mass-market apps. A 2023 refresh stripped out the last of the cyan the brand had used and committed fully to monochrome.

Tidal Logo Color History

Tidal logo color history moved from a blue-tinted early identity to the current black and white. The wordmark has been redrawn but the palette decision is the real change.

Tidal Logo Fonts

Tidal logo fonts are a custom sans, geometric and evenly weighted. A grotesque like Neue Haas Grotesk is the nearest match.

Tidal Logo JPG

Tidal logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.

Download JPG Trademark of its owner, shown for identification.

Tidal Logo PNG

Tidal logo in PNG, with a transparent background. Use it over a colored surface.

Download PNG Trademark of its owner, shown for identification.

Tidal Logo WebP

Tidal logo in WebP. Same transparency as the PNG at about a third of the file size.

Download WEBP Trademark of its owner, shown for identification.

Tidal Color Code Shades

Tidal color code shades step evenly from the primary toward black, for hover states, borders and shadows.

These are interface steps, not Tidal paint or trim names.

In code

Using the Tidal palette

CSS custom properties

:root {
  --tidal-primary: #000000;
}

Contrast against white

Primary	21.00:1AA ✓

Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.