Software & SaaS
Salesforce Color Codes
Salesforce's color is blue #00A1E0, the fill of the cloud the wordmark sits inside. The Salesforce color codes in Hex, RGB and CMYK can be found below. Marc Benioff, who had come from Oracle, founded it with three others on 8 March 1999. The cloud is the argument: the company spent its early years selling the end of installed software.
Primary colors
What are Salesforce Primary Colors?
Salesforce's primary color is blue #00A1E0, a bright cyan-leaning blue rather than an enterprise navy.
Salesforce publishes no public CMYK or Pantone sheet, so both are shown below as conversions and nearest matches.
Salesforce Blue
| Hex | #00A1E0 |
|---|---|
| RGB | 0, 161, 224 |
| HSL | hsl(197, 100%, 44%) |
| CMYK | 100%, 28%, 0%, 12%converted · approximate |
| Pantone | PMS 299 Cnearest match · not published by the brand |
Salesforce Hex Color Codes
Salesforce hex color codes are #00A1E0 for blue.
| Color | Hex |
|---|---|
| Blue | #00A1E0 |
Salesforce RGB Color Codes
Salesforce RGB color codes are 0, 161, 224 for blue. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Blue | rgb(0, 161, 224) |
Salesforce HSL Color Codes
Salesforce HSL color codes are 197, 100%, 44% for blue. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Blue | hsl(197, 100%, 44%) |
Salesforce CMYK Color Code
Salesforce CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Blue | 100%, 28%, 0%, 12% |
Salesforce Pantone Color Codes
Salesforce Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Blue | PMS 299 C |
Logo
Salesforce Logo Colors
Salesforce logo colors are one blue on the cloud and white on the wordmark inside it.
Salesforce Logo Colors Palette
What the Salesforce Logo Colors Mean?
The Salesforce logo colors carry a sales pitch rather than a mood. The mark is a cloud with the wordmark knocked out of it in white, drawn at a time when the company's whole campaign was the end of software you install, and the cloud shape said that faster than the tagline did. Blue this bright is a deliberate break from the navy that enterprise software used at the time. It also means the mark needs the white knockout to stay readable, because the wordmark set in blue on white would fail contrast at small sizes.
Salesforce Logo JPG
Salesforce logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Salesforce Logo PNG
Salesforce logo in PNG, with a transparent background. Use it over a colored surface.
Salesforce Logo WebP
Salesforce logo in WebP. Same transparency as the PNG at about a third of the file size.
Salesforce Color Code Shades
Salesforce color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Salesforce paint or trim names.
In code
Using the Salesforce palette
CSS custom properties
:root {
--salesforce-blue: #00A1E0;
}Contrast against white
| Blue | 2.93:1AA × |
|---|
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.