Software & SaaS
Zoho Color Codes
Zoho's colors are red #E42527, green #089949, yellow #F9B21D and blue #226DB4. The Zoho color codes in Hex, RGB and CMYK can be found below. Sridhar Vembu and Tony Thomas founded the company as AdventNet in 1996 and renamed it after its office suite in 2009. It runs from Chennai and has never taken outside investment.
Primary colors
What are Zoho Primary Colors?
Zoho's primary color is red #E42527, with green, yellow and blue completing the mark.
Zoho publishes no public CMYK or Pantone sheet, so both are shown below as conversions and nearest matches.
Zoho Red
| Hex | #E42527 |
|---|---|
| RGB | 228, 37, 39 |
| HSL | hsl(359, 78%, 52%) |
| CMYK | 0%, 84%, 83%, 11%converted · approximate |
| Pantone | PMS 1788 Cnearest match · not published by the brand |
Zoho Green
| Hex | #089949 |
|---|---|
| RGB | 8, 153, 73 |
| HSL | hsl(147, 90%, 32%) |
| CMYK | 95%, 0%, 52%, 40%converted · approximate |
| Pantone | PMS 355 Cnearest match · not published by the brand |
Zoho Yellow
| Hex | #F9B21D |
|---|---|
| RGB | 249, 178, 29 |
| HSL | hsl(41, 95%, 55%) |
| CMYK | 0%, 29%, 88%, 2%converted · approximate |
| Pantone | PMS 1235 Cnearest match · not published by the brand |
Zoho Blue
| Hex | #226DB4 |
|---|---|
| RGB | 34, 109, 180 |
| HSL | hsl(209, 68%, 42%) |
| CMYK | 81%, 39%, 0%, 29%converted · approximate |
| Pantone | PMS 285 Cnearest match · not published by the brand |
Zoho Hex Color Codes
Zoho hex color codes are #E42527 for red, #089949 for green, #F9B21D for yellow and #226DB4 for blue.
| Color | Hex |
|---|---|
| Red | #E42527 |
| Green | #089949 |
| Yellow | #F9B21D |
| Blue | #226DB4 |
Zoho RGB Color Codes
Zoho RGB color codes are 228, 37, 39 for red, 8, 153, 73 for green, 249, 178, 29 for yellow and 34, 109, 180 for blue. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Red | rgb(228, 37, 39) |
| Green | rgb(8, 153, 73) |
| Yellow | rgb(249, 178, 29) |
| Blue | rgb(34, 109, 180) |
Zoho HSL Color Codes
Zoho HSL color codes are 359, 78%, 52% for red, 147, 90%, 32% for green, 41, 95%, 55% for yellow and 209, 68%, 42% for blue. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Red | hsl(359, 78%, 52%) |
| Green | hsl(147, 90%, 32%) |
| Yellow | hsl(41, 95%, 55%) |
| Blue | hsl(209, 68%, 42%) |
Zoho CMYK Color Code
Zoho CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Red | 0%, 84%, 83%, 11% |
| Green | 95%, 0%, 52%, 40% |
| Yellow | 0%, 29%, 88%, 2% |
| Blue | 81%, 39%, 0%, 29% |
Zoho Pantone Color Codes
Zoho Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Red | PMS 1788 C |
| Green | PMS 355 C |
| Yellow | PMS 1235 C |
| Blue | PMS 285 C |
Logo
Zoho Logo Colors
Zoho logo colors are four, one for each letter of the wordmark.
Zoho Logo Colors Palette
What the Zoho Logo Colors Mean?
The Zoho logo colors run one per letter, which is a structure only Google and Microsoft otherwise use at this scale, and it says the same thing all three are saying: this is not one product but a suite of them. Zoho ships more than 45 applications, so the claim is literal. What makes it unusual is the ownership. The company took no outside funding across nearly thirty years and is held by one family, which is close to unheard of for software at this size.
Zoho Logo JPG
Zoho logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Zoho Logo PNG
Zoho logo in PNG, with a transparent background. Use it over a colored surface.
Zoho Logo WebP
Zoho logo in WebP. Same transparency as the PNG at about a third of the file size.
Zoho Color Code Shades
Zoho color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Zoho paint or trim names.
In code
Using the Zoho palette
CSS custom properties
:root {
--zoho-red: #E42527;
--zoho-green: #089949;
--zoho-yellow: #F9B21D;
--zoho-blue: #226DB4;
}Contrast against white
| Red | 4.57:1AA ✓ |
|---|---|
| Green | 3.71:1AA × |
| Yellow | 1.84:1AA × |
| Blue | 5.36:1AA ✓ |
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.