Software & SaaS
Zendesk Color Codes
Zendesk's color is a very dark teal, #03363D. The Zendesk color codes in Hex, RGB and CMYK can be found below. Morten Primdahl, Alexander Aghassipour and Mikkel Svane started building it in Svane's loft in Copenhagen in 2007. Investors pushed the company to the United States, and it landed in San Francisco in 2009.
Primary colors
What are Zendesk Primary Colors?
Zendesk's primary color is #03363D, dark enough to work as a background rather than an accent.
Zendesk publishes no public CMYK or Pantone sheet, so both are shown below as conversions and nearest matches.
Zendesk Teal
| Hex | #03363D |
|---|---|
| RGB | 3, 54, 61 |
| HSL | hsl(187, 91%, 13%) |
| CMYK | 95%, 11%, 0%, 76%converted · approximate |
| Pantone | PMS 5463 Cnearest match · not published by the brand |
Zendesk Hex Color Codes
Zendesk hex color codes are #03363D for teal.
| Color | Hex |
|---|---|
| Teal | #03363D |
Zendesk RGB Color Codes
Zendesk RGB color codes are 3, 54, 61 for teal. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Teal | rgb(3, 54, 61) |
Zendesk HSL Color Codes
Zendesk HSL color codes are 187, 91%, 13% for teal. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Teal | hsl(187, 91%, 13%) |
Zendesk CMYK Color Code
Zendesk CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Teal | 95%, 11%, 0%, 76% |
Zendesk Pantone Color Codes
Zendesk Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Teal | PMS 5463 C |
Logo
Zendesk Logo Colors
Zendesk logo colors are one very dark teal, used flat.
Zendesk Logo Colors Palette
What the Zendesk Logo Colors Mean?
The Zendesk logo colors are dark on purpose, because the product sits behind the scenes. Customer support software is used all day by agents rather than customers, and a saturated brand color on every screen becomes tiring; #03363D is closer to a surface than to an accent. The mark itself is a simple geometric form the company adopted in its 2016 rebrand, when it shifted its pitch from answering tickets to reaching customers first. The Danish origin is still the most surprising fact about it.
Zendesk Logo JPG
Zendesk logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
Zendesk Logo PNG
Zendesk logo in PNG, with a transparent background. Use it over a colored surface.
Zendesk Logo WebP
Zendesk logo in WebP. Same transparency as the PNG at about a third of the file size.
Zendesk Color Code Shades
Zendesk color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not Zendesk paint or trim names.
In code
Using the Zendesk palette
CSS custom properties
:root {
--zendesk-teal: #03363D;
}Contrast against white
| Teal | 13.13:1AA ✓ |
|---|
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.