Technology

Samsung Color Codes

Samsung's colors are blue #034EA2 and white #FFFFFF, set as white letters knocked out of a tilted blue ellipse. The Samsung color codes in Hex, RGB and CMYK can be found below. The name is the hanja for three stars: the founder used three to mean something big and numerous, and stars to mean everlasting. The other Korean electronics giant, LG, built its identity on red instead.

The Samsung logo, shown for identification. Samsung is a trademark of its owner and this site is not affiliated with it.

Primary colors

What are Samsung Primary Colors?

Samsung's primary color is blue #034EA2, with white #FFFFFF carrying the letters inside the ellipse.

Samsung publishes its logo through its brand identity pages, but no public CMYK or Pantone sheet, so both are shown below as conversions and nearest matches.

Samsung Blue

Hex	#034EA2
RGB	3, 78, 162
HSL	hsl(212, 96%, 32%)
CMYK	98%, 52%, 0%, 36%converted · approximate
Pantone	PMS 2945 Cnearest match · not published by the brand

Samsung White

Hex	#FFFFFF
RGB	255, 255, 255
HSL	hsl(0, 0%, 100%)
CMYK	0%, 0%, 0%, 0%converted · approximate
Pantone	PMS 656 Cnearest match · not published by the brand

Samsung Hex Color Codes

Samsung hex color codes are #034EA2 for blue and #FFFFFF for white.

Color	Hex
Blue	#034EA2
White	#FFFFFF

Samsung RGB Color Codes

Samsung RGB color codes are 3, 78, 162 for blue and 255, 255, 255 for white. Reach for RGB when a tool wants channel numbers or a CSS alpha value.

Color	RGB
Blue	rgb(3, 78, 162)
White	rgb(255, 255, 255)

Samsung HSL Color Codes

Samsung HSL color codes are 212, 96%, 32% for blue and 0, 0%, 100% for white. Change the third value for a lighter or darker version without moving the hue.

Color	HSL
Blue	hsl(212, 96%, 32%)
White	hsl(0, 0%, 100%)

Samsung CMYK Color Code

Samsung CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.

Color	CMYK
Blue	98%, 52%, 0%, 36%
White	0%, 0%, 0%, 0%

Samsung Pantone Color Codes

Samsung Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.

Color	Nearest Pantone
Blue	PMS 2945 C
White	PMS 656 C

Logo

Samsung Logo Colors

Samsung logo colors are blue #034EA2 on the ellipse and white on the wordmark inside it.

Samsung Logo Colors Palette

What the Samsung Logo Colors Mean?

The Samsung logo colors sit behind a name older than the electronics business. Three stars is what samsung means in hanja, and the founder's reading was three for something big and numerous, stars for everlasting. Blue is not tied to that. It arrived with the 1993 identity, when the ellipse was introduced so the mark would hold together at small sizes on hardware, and the tilt is what stops it reading as a flat oval. Look closely at the letters and the A has no crossbar, which is the detail most redraws of this mark get wrong.

Samsung Logo Color History

Samsung logo color history turns on the ellipse. The tilted blue oval came in with the 1993 identity and carried the brand through its rise in phones and displays. Since 2015 Samsung has increasingly set the wordmark on its own, without the oval, on product and packaging. Both lockups are still in use, and the blue is what holds them together.

Samsung Logo Fonts

Samsung logo fonts are custom and not sold: the company uses SamsungOne for multilingual text and Samsung Sharp Sans for display work. The wordmark itself is drawn rather than set in either.

Samsung Logo JPG

Samsung logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.

Download JPG Trademark of its owner, shown for identification.

Samsung Logo PNG

Samsung logo in PNG, with a transparent background. Use it over a colored surface.

Download PNG Trademark of its owner, shown for identification.

Samsung Logo WebP

Samsung logo in WebP. Same transparency as the PNG at about a third of the file size.

Download WEBP Trademark of its owner, shown for identification.

Samsung Color Code Shades

Samsung color code shades step evenly from the primary toward black, for hover states, borders and shadows.

These are interface steps, not Samsung paint or trim names.

In code

Using the Samsung palette

CSS custom properties

:root {
  --samsung-blue: #034EA2;
  --samsung-white: #FFFFFF;
}

Contrast against white

Blue	8.03:1AA ✓
White	1.00:1AA ×

Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.