Technology
LG Color Codes
LG's colors are Heritage Red #A50034 and a mid gray #6B6B6B, the red carrying the face mark. The LG color codes in Hex, RGB and CMYK can be found below. LG publishes these values itself, and the red has anchored the identity since 2014. In 2023 the company added a brighter Active Red, #FD312E, for digital work. The other Korean electronics palette in this category belongs to Samsung, and it went blue.
Primary colors
What are LG Primary Colors?
LG's primary color is Heritage Red #A50034, a dark red that reads closer to burgundy than to a signal red.
LG publishes this palette on its own identity site, so the hex, CMYK and Pantone values here are published rather than converted. Heritage Red is PMS 207C.
LG Red
| Hex | #A50034 |
|---|---|
| RGB | 165, 0, 52 |
| HSL | hsl(341, 100%, 32%) |
| CMYK | 0%, 100%, 68%, 35%converted · approximate |
| Pantone | PMS 1945 Cnearest match · not published by the brand |
LG Gray
| Hex | #6B6B6B |
|---|---|
| RGB | 107, 107, 107 |
| HSL | hsl(0, 0%, 42%) |
| CMYK | 0%, 0%, 0%, 58%converted · approximate |
| Pantone | PMS 431 Cnearest match · not published by the brand |
LG Hex Color Codes
LG hex color codes are #A50034 for red and #6B6B6B for gray.
| Color | Hex |
|---|---|
| Red | #A50034 |
| Gray | #6B6B6B |
LG RGB Color Codes
LG RGB color codes are 165, 0, 52 for red and 107, 107, 107 for gray. Reach for RGB when a tool wants channel numbers or a CSS alpha value.
| Color | RGB |
|---|---|
| Red | rgb(165, 0, 52) |
| Gray | rgb(107, 107, 107) |
LG HSL Color Codes
LG HSL color codes are 341, 100%, 32% for red and 0, 0%, 42% for gray. Change the third value for a lighter or darker version without moving the hue.
| Color | HSL |
|---|---|
| Red | hsl(341, 100%, 32%) |
| Gray | hsl(0, 0%, 42%) |
LG CMYK Color Code
LG CMYK color codes are conversions from the hex, because the brand publishes none. Check a printed proof before a full run.
| Color | CMYK |
|---|---|
| Red | 0%, 100%, 68%, 35% |
| Gray | 0%, 0%, 0%, 58% |
LG Pantone Color Codes
LG Pantone color codes are nearest matches by color distance, not brand specs. The table shows the closest swatch for every color.
| Color | Nearest Pantone |
|---|---|
| Red | PMS 1945 C |
| Gray | PMS 431 C |
Logo
LG Logo Colors
LG logo colors are Heritage Red #A50034 and white, with gray for flat and single-color applications.
LG Logo Colors Palette
What the LG Logo Colors Mean?
The LG logo colors surround a face. The circle holds an L and a G positioned as a nose and an eye, and the red field is what makes the shape read as a face rather than as two letters. LG's own wording is that the company has always been a red brand and the palette extends outward from that core. Note the value carefully: Heritage Red is #A50034, and the near-miss #A40034 circulates widely on color aggregator sites.
LG Logo Color History
LG logo color history has been stable since 2014, when the current palette settled. The 2023 addition of Active Red #FD312E did not replace Heritage Red; it sits alongside it for screens, where the darker value loses energy. Warm Grey #F0ECE4 came in at the same time as a neutral ground.
LG Logo JPG
LG logo in JPG. No transparency, so it is flattened onto white. Safe for documents and slide decks.
LG Logo PNG
LG logo in PNG, with a transparent background. Use it over a colored surface.
LG Logo WebP
LG logo in WebP. Same transparency as the PNG at about a third of the file size.
LG Color Code Shades
LG color code shades step evenly from the primary toward black, for hover states, borders and shadows.
These are interface steps, not LG paint or trim names.
In code
Using the LG palette
CSS custom properties
:root {
--lg-red: #A50034;
--lg-gray: #6B6B6B;
}Contrast against white
| Red | 7.93:1AA ✓ |
|---|---|
| Gray | 5.33:1AA ✓ |
Brand colors are chosen for recognition, not for legibility. A failing value here is normal. It means use it as a fill, not as text.